Authors: Aquino, Kriska Andrei S., Lledo, Jirah Hope, Rodavia, Rits L., Dotong, Emmanuel J., and Valientes, Hendrix Issue: 2020-2021 Abstract: Covid-19 pandemic changed the consumer buying behavior and physical store closures have brought interruption to businesses across the country and the whole world. Therefore, a better understanding of the factors that affect Gen Z online… Read more: Factors Affecting Gen Z Online Consumer Behavior in Impulsively Buying Retail Products in Metro Manila: A Correlation Study

Authors: Michael Caballero Issue: 2021-2022 Abstract: Filipinos are known for being skilled and hardworking people that is why people from other countries admire their passion and hard work just to provide financial stability for the family. But aside from financial stability Filipinos are also concern when it comes to work-life balance. In this competitive environment… Read more: Work Life Balance: The Study Working at Home in the Philippines

Authors: Ram Nichlo Basilonia, Raymart Cinco, Ivan Orante, Nicole Irish Cagampan, Sarah Mae Mamauag, Hendrix Valientes, Ghumthar Padeci, Ron Vincent Pascua, Al Jason Gallardo, and Rose Daphne Oller Issue: 2021-2022 Abstract: The recent implementation of RA No. 10963 or The Tax Reform for Acceleration and Inclusion commonly known as TRAIN Law came as the first… Read more: The Effects of Train Law on the Performance of Local Manufacturing Company Offering Sugar-Sweetened Beverages: A Comparative Analysis

Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business. In the marketing efforts of… Read more: “Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing

Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors of Senior High Institution Students in… Read more: THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA

Authors: Shainadene  Agregado, Graciel De Pedro, Mikkaella Tiro, Emmanuel Dotong, and Al Jason Gallardo Issue: 2020-2021 Abstract: Mobile food delivery applications are one of the most popular platforms by consumers when it comes to purchasing food around the world due to the speed, accessibility, reliability, and convenience it provides to numerous customers. Along this ground… Read more: Analyzing the Consumer Preferences of Multi-Generational Market Segments in Using Mobile App Food Delivery Services

Authors: BERADOR, CHRISTINE JEWEL, NEWBIGING, LIAM GARRET, RAMIREZ, JENNY MAE E., and COLLADO, ANNA LIZA E. Issue: 2020-2021 Abstract: This study aims to investigate the public’s perceptions of Kaleidoscope: Prices and Colors as Brand Recognition and Their Psychological Impact on Young Adults’ Purchase Decisions for Selected Alcoholic Beverages in Tondo, Manila. The quantitative research approach… Read more: Kaleidoscope: Prices and Colors as Brand Recognition and its Psychological Impact to the Purchase Decision of Young Adults to Selected Alcoholic Beverages in Tondo, Manila

Authors: Mark John Capili, Emy Rose Cay, Ericka Mae Perillo, and Irvin R. Perono Issue: 2020-2021 Abstract: Due to the COVID-19 epidemic, many companies have been hampered in their operations, and the worst of it is that many of them have closed, particularly those that operated in a traditional manner without the use of software.… Read more: Productivity and Collaboration: The Effectiveness of Microsoft Teams Software on Selected Employees in Metro Manila

Authors: Julia T. Pearce, Ma. Genelyn S. Peralta, Querrie A. Sapallo, and Sheena Queen P. Peñafiel Issue: 2021-2022 Abstract: The whole world was affected on the unexpected global outbreak. Most businesses are clueless in how they will be able to recover from all the loss. This leads the businesses to declare bankruptcy because they couldn’t… Read more: Business Research Methods and Techniques Entitled: The Challenges and Benefits of Digitization in Micro Food Enterprises in the City of Manila 

Authors: Almario, Cely C., Ano-os, Omar B., Escalona, Nicole Ann Grace M., and Perono, Irvin R. Issue: 2020-2021 Abstract: The study used a quantitative approach to get the customer satisfaction of selected carinderia businesses in Intramuros, Manila. The Pearson Correlation Coefficient was used to establish a significant relationship between the demographic profile (Employment Status, Residency,… Read more: CUSTOMER SATISFACTION OF SELECTED CARINDERIA BUSINESSES IN INTRAMUROS, MANILA: INPUT FOR OPERATION AND MARKETING STRATEGY

Authors: Ibarra, Dylan Anne B., Pacia, Jasmin Joy C., Rillo, Shania Allona M., and Peñafiel, Sheena Queen P. Issue: 2020-2021 Abstract: The study, which used a quantitative approach, aimed to determine the use of humor appeal in advertising and its effect on the buying behavior of different generations, particularly Generations Y and Z, in Metro… Read more: MEME-MORABLE: Use of Humor Appeal in Advertising and its Effect on the Buying Behavior of Different Generations in Metro Manila

Authors: Adrian Rei S. Ramos, Jhopet E. Tandoc, Ray Genesis S. Torres, and Oller Rose R. Oller Issue: 2020-2021 Abstract: This study measured the effectiveness and adequacy of the business adaptations made by the Freight Forwarders situated in Parañaque City as response to the COVID-19 Pandemic. The data were collected from 90 Accredited International Freight… Read more: The Effectiveness And Adequacy Of The Adaptations Made By The Freight Forwarders Situated In Parañaque City As Response To The Covid-19 Pandemic

Authors: Marvin N. Completo, Louis Joseph P. Halago, Allen Karl R. Sarmiento, Halcon, Neil Angelo Issue: 2020-2021 Abstract: Service organizations have adopted total quality management (TQM) throughout the last two decades as an effective management method for improving service quality. It provided consumers with products and services that meet their demands. Customers will always remain… Read more: Impact of Total Quality Management on Fast-Food Customer Retention and Satisfaction around Metro Manila

Authors: Briones, Maureen Eunice C., Dela Cruz, Aigrette Lei Y., Nadal, Denz Patrick F., and Collado, Anna Liza E. Issue: 2020-2021 Abstract: The study is about the assessment the buying behavior of the Millennials/Generation Y and Generation Z toward e-commerce business when demographics and social environment is considered (generation, gender, location, social class, and family… Read more: Comparative Analysis of Buying Behavior of Different Generations in Metro Manila towards E-Commerce Businesses

Authors: Aly Sahar T. Ahmed, Ariana Beatrice C. Bellen, and Allan A. Calderon Issue: 2020-2021 Abstract: This study aims to determine the factors affecting the Filipino customer’s loyalty towards the Selected Fast-food chain in a Philippine setting. This is a descriptive quantitative study based on a random sampling technique. A total of 406 Filipino residents… Read more: Factors Affecting the Filipino Customer’s Loyalty Towards Selected Fast Food Chain in Metro Manila

Authors: Dela Cruz, Jemelyn A., Gono, Joanne D., Mendoza, Allyza L., Caballero, Michael M., and Gallardo, Al Jason Issue: 2020-2021 Abstract: The research concerns A person’s life stages shift, including from student to professional. A student’s transition to the workplace is difficult (Anjum, 2020). Some students are bewildered, disoriented, and overwhelmed by the working world… Read more: Assessment on the Effectiveness of the Different Medium of Internship of Business Administration Students of the Lyceum of the Philippines University Manila: Inputs for Effectual Set up

Authors: Annlee M. Catalon, John Mark B. Dayandayan, Winrich A. San Luis, and Michael M. Caballero Issue: 2019-2020 Asbtract: Milk tea is one of the most widely consumed and most popular beverages that we have today. Because of this, Filipinos have also started to patronage them, and a typical Filipino consumes an average of five… Read more: Analyzing Lean Management Practices Among Milk Tea Business Owners in the City of Manila: A Survey Towards Business Resiliency

Authors: Cabaluna, Leoncio III, Espiritu, Michael John, Lasquete, Jerome R., and Gallaro, Al Jason Issue: 2019-2020 Abstract: The Business Processing Outsourcing (BPO) requires this company leaders to manage the team individually. BPO is delegation of service-type business processed to a third-party service provider. This industry is performance based which can be quantify. This study aims… Read more: HAMMERJACK MAKATI EMPLOYEE WELL-BEING TOWARD JOB PERFORMANCE FOR PROPOSED WELL-BEING PROGRAM

Authors: Kenneth Louie P. Alas, Alvin D. Baetiong, Rhanzelle M. Yong, and Jose Mari M. Lee Issue: 2019-2020 Abstract: Most of the local food businesses are booming in every corner of the country, and we see them opening their doors to their customers on a daily basis. However, when the COVID-19 Pandemic struck, it forced… Read more: The Impact of COVID-19 Pandemic to Local Food Businesses in  Metro Manila 

Authors: Barbasa, Janna Lee N., Cunanan, Katrina Kayle, Delos Reyes, Khryslle March Quezanne P., Rodriguez, Catherine Ann S., and Oller, Rose Daphne R. Issue: 2019-2020 Abstract: This study was conducted to understand the role and response of Bureau of Customs – NAIA in the parcel release process during the COVID-19 pandemic under formal entry. This… Read more: BUREAU OF CUSTOMS NAIA RESPONSE AND ROLE IN PARCEL RELEASE DURING THE COVID-19 PANDEMIC

Authors: Amin, Imran Al-barr L., Datu, Resty John Z., Delfin, Erickho King S., Onal, Eldrick James F., and Roxas, Jeanette Issue: 2019-2020 Abstract: The COVID-19 pandemic initiated several challenges to the Bureau of Customs and its stakeholders. To maintain the unhampered flow of imported commodities during a pandemic, the Bureau has imposed distinct responses in… Read more: Stakeholder Satisfaction in The Philippines Bureau of Customs Response to Covid-19 Pandemic

Authors: Al Jason Gallardo and John Hendrix Valientes Issue: 2018-2019 Abstract: Through this fast-paced industry, innovation and modernism became inevitable. Concerning the immediate grow of demand on renewable resources came the concept Power Zap. Renewable sources of energy is needed which can function round the clock without any disruption. Power Zap is one of this… Read more: The Market Potential and Profitability of Power Zap: A Product and Market Study

Authors: Beroy, Trisha May S., Carcedo, Ralph, Tuco, Vincent, and Peñafiel, Sheena Queen Issue: 2018-2019 Abstract: This study examines the impact of brand trust, perceived value, and purchase intention on the purchase behavior of consumers purchasing fashion products, as well as the relationship between brand type, brand strength, and the fit between parent and child.… Read more: Factors Affecting the Brand Preference of the Consumers in Buying Clothes: The Case of the City of Manila Administration of Lyceum of the Philippines University-Manila

Authors: Ma. Emmari Gwyneth U. Arciaga, Myisha J. Acebes, Anshirina Mhae A. Rivera, and Dindo C. Inso Issue: 2018-2019 Abstract: The World Health Organization (WHO) declared Coronavirus Disease 2019 or COVID-19 as a Public Health Emergency of International Concern (PHEIC) on January 30, 2020. The coronavirus alert level reached its maximum and to avoid more… Read more: Efficiency of Cold Chain Logistics of COVID Vaccines in the Philippines Based on IATF Guidelines

Authors: Gianno Gray Tan, Francis Roi Querijero, Jhonia Alcaraz, Emmanuel Dotong, and Rose Daphne Oller Issue: 2018-2019 Abstract: The trade industry is often confronted with ethical dilemmas, particularly regarding the conflict of interest between the financial motivations of business owners and the fiduciary duties of brokers to their clients. This conflict is epitomized in the… Read more: Adherence to Ethical Standards: An Examination of Filipino Customs Brokers’ Practices

Authors: Barreda, Aldrin M., Reodique, Allyssa Lissete D., Bayan, Mary Lizabeth D., and Ilagan, Joan Camille P. Issue: 2021 Abstract: An employee’s job performance alone is critical to an organization’s success in achieving its goals and extrinsic motivation and perceived organizational support has an impact on employees. To help in trying to find the relationship… Read more: Extrinsic Motivators and its Effect on the Perceived Organizational Support and Job Performance: Basis for a Rewards and Recognition Program

Authors: Divinagracia, Bryan, Navarro, Lorenzo, and Awit, Neil Issue: 2021 Abstract: This study aims to determine the factors affecting the Filipino customer’s loyalty towards the Selected Fast-food chain in a Philippine setting. This is a descriptive quantitative study based on a random sampling technique. A total of 406 Filipino residents of Metro Manila were selected… Read more: Distance Learning and its Effect on the Knowledge, Skills and Attitudes of Third Year Business students of LPU-Manila

Authors: Eryel A. Marcelo, Laarnie A. Remandaban, Dave William A. Tan, and Romjohn A. Salido Issue: 2019 Abstract: The shift of the world market from traditional commerce to electronic commerce has increased, especially due to COVID-19 pandemic. Thus, consumers and sellers began to utilize the safety and convenience of e- commerce platforms to shop and… Read more: Green Packaging for Logistics Providers of Selected E-Commerce Sites as Perceived by Stakeholders in the City of Valenzuela

Authors: Alliah Nicole M. Victor, Kurt Patric M. Alonzo, Dennis M. Navarro, and Michael M. Caballero Issue: 2019 Abstract: This study examined the factors influencing the entrepreneurial intention of the 232 BSBA students from the Lyceum of the Philippines University-Manila. Descriptive-correlational research design was utilized. The theory of planned behavior was applied to examine the… Read more: Factors Influencing Entrepreneurial Intention of Bachelor of Science in Business Administration of Lyceum of the Philippines University-Manila