College of International Tourism and Hospitality Management
To be the center of academic excellence in hospitality education in the areas of tourism, hotel and restaurant, and cruise line management.
To provide the local and global hospitality with quality formed integral professionals and or entrepreneurs who are knowledgeable, skillful and value laden.
In order to accommodate the increase in student population, and put together common resources and faculty, the College of International Hospitality Management (CIHM) was founded in November 1998. Being the first in the Philippines to use the appellation International Hospitality Management, the CIHM offered the BS HRM program, initially offered by the College of Business Administration (CBA) and the Bachelor of Science in Tourism (BST), originally under the College of Arts and Sciences (CAS).
The establishment of CIHM was introduced to the Council of Hotel and Restaurant Educators of the Philippines (COHREP), a professional organization of educators in the HRM program and to the Hotel and Restaurant Association of the Philippines (HRAP), a professional organization of hotels and restaurant industry members in 1999. In 2002, the CIHM also endeavored membership in the Tourism Educators in Schools, Colleges and Universities (TESCU). For awhile, participation was inactive after the first few years but in August 2009, the College joined the competitions sponsored by the organization with its new name, Union of Filipino Tourism Educators (UFTE) and has remained active since then. Membership and participation in these organizations have ensured that the CIHM’s network and exposure in the industry is current.
Since its birth in November 1998, the College of International Tourism and Hospitality Management has transformed itself to a world-class teaching and learning facility where future professionals in various sectors of the tourism, travel, hotel and restaurant and cruise line management students are taught by seasoned teachers and industry practitioners in various methodologies of learning.
The hospitality sector is one of the world’s consistently expanding industries. It’s scope includes airlines, cruise ships, travel agencies, resorts, dining, gaming and recreation establishments, local, national and international tourism programs offering a wide range of opportunities for specialist managers and entrepreneurs.
CITHM Laboratory classes are in Le Cafe, an on campus restaurant operated by students, frequented by the academic community and its guests, and a fully equipped mini hotel with a reception area, hotel suite and a housekeeping area. Aside from these, there are two mock hotel rooms that classes may use in teaching basic competencies in housekeeping. Supporting the development of skills in food and baking production, ample hands on experiences are provided in the food laboratories, one with a basic kitchen design of ten stations, and the other laboratory with an institutional kitchen design that is close to restaurant kitchen designs, with seven stations. There are also three demonstrations laboratories, with two stations, used by the food laboratory classes from time to time. A beverage laboratory complete with a functional bar is also provided for hands-on learning on various beverage preparation and service techniques. A mock bar room has also been prepared for their increasing number of classes in Bar Management and Food & Beverage Service classes. Next semester, the University is looking forward to the inauguration of the Bayleaf Hotel, an 8-storey hotel a stones throw away from the University. This will definitely allow for an opportunity for the programs in the College to be showcased and flourish further.
Students are also given industry computer applications using various programs such as Amadeus, Opera and an in-house front office software program. In lecture classes, the multimedia approach is used.
The International Practicum Training Program is done through arrangements with local agencies and its partner agencies which coordinate with various establishments in Singapore and the United States of America.
In school year 2009-2010, the College’s name was changed from CIHM to CITHM or College of International Tourism and Hospitality Management, to reflect the expanding scope of the various program offerings. This was also the time when CITHM launched its new programs in line with its partnership with Dusit Thani College of Thailand, a premiere educational institution that has built its reputation for excellence in the academe for Hospitality Management. The expanded programs are aimed at improving the quality of education for the graduates of LPU to ably compete in the Tourism industry.