LATHALA e-Journal
- Tourism Flight Attendant Aspirants in Lyceum of the Philippines University – ManilaAuthors: Agbon, Patricia R., Donque, Christian Jon A., Garcia Kylah Franchesca Ann S., Nayat, Andrea Seth T., Sarmiento, Erika Janna R. and Danilo Balaysoche Issue: 2022-2023 Abstract: The main objective of this study is to examine the impact and degree of influence of a cabin crew vlogger on the flight attendant aspirants’ tourism studies. This… Read more: Tourism Flight Attendant Aspirants in Lyceum of the Philippines University – Manila
- Readiness of Amadeo Cavite to be a Coffee Destination in the Philippines: An Agricultural Tourism Assessment Authors: Avila, Alieza Nicole R., Hernaez, Jan Mikaela B., Mayor, Desiree C., Mirano, Erica D., Peralta, Maruo Aira M. and Joseph Cipriano Issue: 2022-2023 Abstract: The purpose of this study is to assess the readiness of Amadeo Cavite to be a coffee destination. Furthermore, it aims to identify potential readiness programs that can be proposed… Read more: Readiness of Amadeo Cavite to be a Coffee Destination in the Philippines: An Agricultural Tourism Assessment
- Exploring Wellness Tourism as a channel to Millennial’s Tourist MotivationAuthors: Avellana, Angela S., Garcia, John Kenneth C., Ortillana, Kcfher, Suniga, Chielo Mae, Valencia, Denzhel Edrian M. and Mr. Joseph Cipriano Issue: 2022-2023 Abstract: The overwhelming desire to live a better life has given rise to consumer health consciousness, which then has spurred a rise in demand for health and wellness products and services. This… Read more: Exploring Wellness Tourism as a channel to Millennial’s Tourist Motivation
- Factors Influencing The Effectiveness of Learning Modality: The Case of Online Vs. Face-to-Face SettingAuthors: Kaylene DALUZ, Cherry Joeyselle EURABA, Kate Denise GARCIA, Marjorie GASPE, and Jillian LACARTE, and Jannin Calang Issue: 2022-2023 Abstract: This study aimed to identify the differences in the learning effectiveness between the online and face-to-face learning modality. The method of this study was a quantitative method to utilized structured online survey questionnaire and interview… Read more: Factors Influencing The Effectiveness of Learning Modality: The Case of Online Vs. Face-to-Face Setting
- Tourist’s Environmentally Responsible Behavior Based on Perceived Value, Experience Quality, and Satisfaction in Long Beach Resort, Noveleta, CaviteAuthors: Jhennica CABAÑA, Mara Ysabel SAN PASCUAL, Ma. Jenleigh TICZON, and Jannin Calang Issue: 2022-2023 Abstract: This study examines tourists’ environmentally responsible behavior based on perceived value, experience quality, and tourist satisfaction in Long Beach Resort, Noveleta, Cavite. The proposed theoretical framework is supported by related literature. The data was gathered through accidental sampling from… Read more: Tourist’s Environmentally Responsible Behavior Based on Perceived Value, Experience Quality, and Satisfaction in Long Beach Resort, Noveleta, Cavite
- The Influence of Social Media Tourism Marketing Strategies of Intramuros to its Local and Foreign VisitorsAuthors: Eunice Ann P. Agustin, Jamaica P. Calangan, Jasel Reianne B. Fernandez, Dimple Faye A. Jaqueca, and Kriza Mae D. Mata Issue: 2022-2023 Abstract: The goal of this study was to determine the impact of Intramuros’ social media tourism marketing strategy on both domestic and foreign travellers. The study also highlighted the value of these… Read more: The Influence of Social Media Tourism Marketing Strategies of Intramuros to its Local and Foreign Visitors
- Revenge Travel: Factors Influencing Domestic Tourism For Visitors Authors: Julianne Chloe G. Antonio, Jhon Carlo L. Garbolo, Angelica Y. Gonzales, Chrisline Joselle F. Lopez, Aira Joyce D. Malapad, and Atasha Celyn S. Tomboc Issue: 2022-2023 Abstract: As a result of the COVID-19 pandemic’s restrictive health and safety regulations such as prolonged lockdowns and quarantine, rigid health protocols, and curfews, there is a rising… Read more: Revenge Travel: Factors Influencing Domestic Tourism For Visitors
- Impact of Community-Based Ecotourism on Livelihood in Brgy. Laiban Tanay RizalAuthors: Alleah Kate B. DUMINDIN, David Gilmour P. GUNDRAN, Allyza Marie S. IGNACIO, Angelica Lucille G. LAGMAN, Christine Kylle C. PAMPLONA, and Jannin S. Arnaldo Issue: 2022-2023 Abstract: The main objective of this study is to determine how community-based ecotourism impacts livelihood in Brgy. Rizal Laiban Tanay. This is a qualitative research study that used… Read more: Impact of Community-Based Ecotourism on Livelihood in Brgy. Laiban Tanay Rizal
- Perceived Tourism Impacts in Community Conservation, Livelihood, and Resilience of Antipolo, RizalAuthors: Wynonna Jane KU, Ysabel LUMADAY, Carla Ysabel ROBERTO, Rylyn Isabel VILLANUEVA, Niccole Ashley YANGCO, Jannin CALANG and Lady PURGANAN Issue: 2022-2023 Abstract: Tourism has positive and negative impacts that residents of host communities feel and experience. This descriptive study aims to determine the perceived tourism impacts of the residents in the community of Antipolo,… Read more: Perceived Tourism Impacts in Community Conservation, Livelihood, and Resilience of Antipolo, Rizal
- The Transformation of Tourist Spots in Intramuros, ManilaAuthors: Bernadette Sarah GARCIA, Grace Anne LACABA, Meguelle Kayla LANDICHO, Junelyn NALITAN, Alyannah Sophia PANGANDAMAN, Jannin CALANG and Katherine Magracia Issue: 2022-2023 Abstract: The United Nations World Tourism Organization or UNWTO defined tourism as the fastest growing largest industry in the world today. In the year 2020, there is a surge that affected the tourism… Read more: The Transformation of Tourist Spots in Intramuros, Manila
- The Role of Augmented Reality in Enhancing Museum Experience of Visitors in National Museum of Natural HistoryAuthors: Bilbao, Russell Edrian, Mangulabnan, Justine Anne C., Mentino, Winnie Mae G., Pagunsan, Lea Mae E., Tappa, Darlene Joe D. and Mr. Rosan Olalia Issue: 2022-2023 Abstract: The present study investigates the potential of augmented reality (AR) technology to augment the visitor experience at the National Museum of Natural History. The potential of augmented reality… Read more: The Role of Augmented Reality in Enhancing Museum Experience of Visitors in National Museum of Natural History
- ASSESSMENT OF SELF-SERVICE KIOSK AS FOOD SERVICE TOOL AMONG CUSTOMERS IN TOP FAST-FOOD CHAINS IN MANILAAuthors: Dann Russel A. Tamondong, Erica Ann S. Cabus, Arl Rafhael B. Echalar and John Jupiter A. Santos and Racidon Bernarte Issue: 2022-2023 Abstract: Self-service kiosks, or SSKs, are being welcomed by fast-food restaurants in Manila as a way to improve consumer satisfaction and operational efficiency. SSK adoption is not without its difficulties, though, as… Read more: ASSESSMENT OF SELF-SERVICE KIOSK AS FOOD SERVICE TOOL AMONG CUSTOMERS IN TOP FAST-FOOD CHAINS IN MANILA
- AN ANALYSIS ON THE POTENTIAL OF MAKATI CITY AS A SMART TOURISM CITYAuthors: BERGADO, Aubrie Genesis B., IBARDALOZA, Charm Jill P., SALAMAT, Mary Jane, VILLAFUERTE, Charmie Ann P., and CRUZADA, Enrico Issue: 2022-2023 Abstract: The concept of “smart tourism” emerged from the integration of cutting-edge technologies into existing travel contexts, most frequently urban areas. Although it draws heavily on the concepts behind smart city development, its inception… Read more: AN ANALYSIS ON THE POTENTIAL OF MAKATI CITY AS A SMART TOURISM CITY
- System Quality of Digitalized Bookings of Selected 4-Star Hotels in Pasig City and Its Impact Towards Guests’ Acceptance on Digitalized BookingAuthors: Rowena Lunar, Dominguez, Jairah Marie G. Manalon, Beatriz Loraine A. Martinez, Theresa Josefina D. Pablo, Shaina Casey D., and Viray, Alexis D. Issue: 2022-2023 Abstract: In Philippine context, the digitalization of the processes in the tourism industry includes the usage of online platforms, shifting the hotels towards the use of mobile app, and multiple… Read more: System Quality of Digitalized Bookings of Selected 4-Star Hotels in Pasig City and Its Impact Towards Guests’ Acceptance on Digitalized Booking
- Assessment on Corporate Social Responsibilities on Selected Casual Dining Restaurants in Parañaque City for A Proposed Improved CSR ProjectsAuthors: Danilo BALAYSOCHE, Mark Emanuel N. AGUILAR, Ramces Lance CAAGUSAN, Nicole Anne PAGGAO, and Jann Karlo REYES Issue: 2022-2023 Abstract: This study tackles the implementation of Corporate Social Responsibility of restaurants in Parañaque City and how they are aware of it. Corporate Social Responsibility or CSR is a system of management in which companies and… Read more: Assessment on Corporate Social Responsibilities on Selected Casual Dining Restaurants in Parañaque City for A Proposed Improved CSR Projects
- Lyceum of the Philippines University Manila Freshmen Students’ Perspective on Their Career Choice in the Tourism and Hospitality Industry in taking Hotel and Restaurant Administration CourseAuthors: Percival VILLARUEL, Ceazar Ian A. NANA, Jay R. GAMATAN Jr. , James Bernard B. BALONZO, Marlon Swen R. SILVESTRE, and Lanze Sebastian A. ESPIRITU Issue: 2022-2023 Abstract: This research paper aims to explore the perspectives of freshmen students at Lyceum of the Philippines University Manila regarding their career choice in the tourism and hospitality industry,… Read more: Lyceum of the Philippines University Manila Freshmen Students’ Perspective on Their Career Choice in the Tourism and Hospitality Industry in taking Hotel and Restaurant Administration Course
- Actual Perception of Product on Online food Advertisement in Relation to the Customer’s Purchase ReviewAuthors: Hipolito, Pocholo M. , Loreto, Martin James P. Tabla, John Mathew A and Mr. Percival Villaruel Issue: 2022-2023 Abstract: This study determined the significant relationship of the Actual Perception of Product on Online Food Advertisement in Relation to the Customer’s Purchase Review. This research aimed to know the relationship of actual perception of product… Read more: Actual Perception of Product on Online food Advertisement in Relation to the Customer’s Purchase Review
- Effects of Korean Wave on Food Purchase Intention of Filipino Gen ZAuthors: Mary Chris Yamzon, Maria Victoria Eusebio, Syrell Aubrey Flores, Jillian Claire Laguipo, Nicole Lumagbas, Romnar Pita and Joseph Cipriano Issue: 2022-2023 Abstract: This study determines the factors that affects food purchase intention of Filipino Gen Zs through Korean wave or “Hallyu”. The objective of the study being conducted is to determine the contributing major… Read more: Effects of Korean Wave on Food Purchase Intention of Filipino Gen Z
- Gastronomic Experience of Millennials in Pampanga as a Motivational Factor for an Enhanced Tourist SatisfactionAuthors: Sean Russel Araullo, Eugene Aldwin Chu, John Michael Lyon, and Christian Toshi Yabut, and Joseph Cipriano Issue: 2022-2023 Abstract: This study generally aims to determine if gastronomic experience is a motivational factor of Millennials for an enhanced tourist satisfaction in Pampanga. The objective of this study is to find out how gastronomy influences Millennials’… Read more: Gastronomic Experience of Millennials in Pampanga as a Motivational Factor for an Enhanced Tourist Satisfaction
- Environmental Attitude of Guests Toward Staying at Green HotelsAuthors: John Carlo BUNAO, Joshua FALLER, Phat Collin VALDEZ and Doniel Eison VILLAR, Jannin Calang and Leilani Dinzo Issue: 2022-2023 Abstract: This study aims to examine the relationship between the environmental attitude of the guests in a green hotel and identify the factors influencing their decision to stay, including knowledge, subjective norms, attitude, intention, and… Read more: Environmental Attitude of Guests Toward Staying at Green Hotels
- Lived Experience of Selected Food Micro-entrepreneurs in Using Facebook as a Marketing Platform in Intramuros, ManilaAuthors: Castillo, John Pablo, Ching Khrzya, Laban, Mikaela Leanne, Sarenas, Trazee, and Valerio, Zacharie Weslhie, Calang, Jannin and Racquel Urena Issue: 2022-2023 Abstract: This study examines the effectiveness of Facebook as a marketing tool of selected micro-entrepreneurs within the walls of Intramuros, Manila, using qualitative methods. The research aimed to understand how these micro-entrepreneurs utilize… Read more: Lived Experience of Selected Food Micro-entrepreneurs in Using Facebook as a Marketing Platform in Intramuros, Manila
- Impact of the Online Reviews on Guest Satisfaction in the Hotel Services of Selected Hotels in ManilaAuthors: Leonel T. Abello, Aerinne Jaen M. Avelina, Joyce Samuel A. Damgo, Mina Liezl C. Espinola, Ms. Jannin A. Calang, and Ms. Sheila Dawang Issue: 2022-2023 Abstract: This study determined the impact of online reviews on guest satisfaction with the hotel services of selected hotels in Manila. Online reviews are becoming increasingly crucial in online sales… Read more: Impact of the Online Reviews on Guest Satisfaction in the Hotel Services of Selected Hotels in Manila
- Influence of Practicum Programs in the Success of Hospitality Management Students: The Case of LPU Manila CITHM StudentsAuthors: Princess Nicole M. Abat, Kathleen Joceric D. Abrio, Larygen Natalie D. Castillo, Dustin Gabrielle K. Donato, Shaina D. Hosme, and Ruth Anne Joyce C. Reyes Jannin Calang and Jeelet Tiongson Issue: 2022-2023 Abstract: This study assessed the influence of practicum programs on hospitality management students’ overall learning and success. More particularly, it determined the… Read more: Influence of Practicum Programs in the Success of Hospitality Management Students: The Case of LPU Manila CITHM Students
- Micro and Small Tourism Enterprises During the Pandemic of COVID-19: Responses and RecoveryAuthors: Jannin, Arnaldo, Bianca Shaznay ARIAS, Ree Anne DASMARIÑAS, Francheska Gabrielle DE CASTRO, Redeinna Nicole LORENA and Rain Millicent RAMOS, and Jason POSIDIO Issue: 2022-2023 Abstract: Introduction: This study determined the responses and recovery of Micro and Small Tourism Enterprises during the COVID-19 pandemic in the selected areas of the City of Manila. The researchers… Read more: Micro and Small Tourism Enterprises During the Pandemic of COVID-19: Responses and Recovery
- Impacts and Satisfaction of Internship Program Experience of Culinary Art Students in Lyceum of the University- ManilaAuthors: Jannin Arnaldo, Mark Joshua Arenas, Sire Simon Benito, Flixcyrein Dado, Ricdean Limos, Joann Lu, and Ana Lorraine Marcella Issue: 2022-2023 Abstract: Introduction: The research study explores the researcher’s analysis of the impact and satisfaction of internship programs for culinary students at the Lyceum of the Philippines University-Manila. The study used quantitative questionnaires to assess… Read more: Impacts and Satisfaction of Internship Program Experience of Culinary Art Students in Lyceum of the University- Manila
- Assessment of Experiences of LPU Manila CITHM Working Students: Benefits and ChallengesAuthors: Jannin Arnaldo, Rica Diane BALOG, Graciella CHUA, Juleann JACA, Gerrald Allen NERA, Jaide An PEÑAFLOR and Harold Harlan Mercado Issue: 2022-2023 Abstract: Introduction: The study explores the impact of juggling work and studies on the academic performance of CITHM college students of LPU Manila. This study used descriptive research design by using that uses… Read more: Assessment of Experiences of LPU Manila CITHM Working Students: Benefits and Challenges
- Assessment of Self-Service Kiosk as Food Service tool among Customers in Top Fast-Food Chains in ManilaAuthors: Dann Russel A. Tamondong, Erica Ann S. Cabus, Arl Rafhael B. Echalar and John Jupiter A. Santos and Dr. Racidon Bernarte Issue: 2022-2023 Abstract: Self-service kiosks, or SSKs, are being welcomed by fast-food restaurants in Manila as a way to improve consumer satisfaction and operational efficiency. SSK adoption is not without its difficulties, though,… Read more: Assessment of Self-Service Kiosk as Food Service tool among Customers in Top Fast-Food Chains in Manila
- Food Fraud: A Study on Consumer Awareness When It Comes to Commonly Mislabeled and Counterfeited GoodsAuthors: Jhomielyn. CRUZ, Patricia Mae S. DIOCTON, Karl Justine. SANPEDRO, Miguel Angelo. Rodrigues, and Silvia C. AMBAG Issue: 2022-2023 Abstract: Food fraud occurs when suppliers intentionally mislead customers about product composition and quality. Food fraud is often motivated by profit, however other varieties can harm customers and clients. Food fraudsters utilize various tactics to avoid… Read more: Food Fraud: A Study on Consumer Awareness When It Comes to Commonly Mislabeled and Counterfeited Goods
- The Value of Pull Factor Motivations in Domestic Leisure Travel to Recoup Tourism IndustryAuthors: Jessa R. Flores, Kayte Gabrielle L. Marasigan, Janna M. Porazo, Divina Marie M. Villadiego, and Rosan Olalia Issue: 2021-2022 Abstract: One of the sectors mainly affected by the pandemic is the tourism industry. The unforeseen event caused devastating impacts that led to the collapse of the economy, job losses, and changes in tourism demand.… Read more: The Value of Pull Factor Motivations in Domestic Leisure Travel to Recoup Tourism Industry
- Tiktok Herd : A Significance Study In The Tourism IndustryAuthors: Alexandra Yvhonne BELZA, Jeremiah Simon DEL ROSARIO, Alvine Roz FOWLER, Francelline LAURON, Aj Fares P. LUMABAS and Dr. Rovena I. DELLOVA Issue: 2021-2022 Abstract: In the 21st Century, Tourism and Technology are connected. Many social media applications were established that increased tourists’ dependability on social media for their travel decisions. However, one application led… Read more: Tiktok Herd : A Significance Study In The Tourism Industry
- Study About the Benefits And Satisfaction of Virtual Internship Program as Perceived by the 4th Year Tourism Students of LPU-ManilaAuthors: Del Castillo, Kristelle Dane J., Dela Cruz, Cariz, Lozano, Crystal Mae S., Taguinod, Mhika Shanne A., and Dr. Rachelle Basilio Issue: 2021-2022 Abstract: The study entitled “Study About the Benefits and Satisfaction of Virtual Internship Program as Perceived by the 4th Year Tourism Students of LPU-Manila” aims to determine the experience of 4th year… Read more: Study About the Benefits And Satisfaction of Virtual Internship Program as Perceived by the 4th Year Tourism Students of LPU-Manila
- An Analysis on the Challenges of LPU Manila Tourism Working Students in Balancing School and WorkAuthors: Franz Gabriel B. Carlos, Shiela Ann M. Condada, Princess Cai A. Fami, Pauline Jhae C. Flores, Erica Apple S. Jose, and Ann Mizer Hernandez Issue: 2021-2022 Abstract: Student employees are considered a great asset to the company because of their willingness to learn and their creative perspective toward work. This study aimed to analyze… Read more: An Analysis on the Challenges of LPU Manila Tourism Working Students in Balancing School and Work
- Philippine Travel Documentaries: Its Impact in Promoting Tourist Attractions in Manila towards Viewer’s Travel DecisionAuthors: Janna Mari Baldoza, Jeremae Flores, Eiko Joy Verzosa, Carlo Lean F. Viacrucis and Rovena Dellova Issue: 2021-2022 Abstract: A documentary is simply a video that conceptualizes and explains anything using just facts and accurate information. The purpose of this study is to determine the influence of a Philippine travel documentary on promoting tourist attractions… Read more: Philippine Travel Documentaries: Its Impact in Promoting Tourist Attractions in Manila towards Viewer’s Travel Decision
- Academic Stereotyping: Impact on Tourism Students’ Achievements Among Selected Universities in ManilaAuthors: Denise R. Absulio, Charlene M. Angeles, Charles Allan O. Cabrera, Angela Sheryne L. Malabanan, Stephanie Mae Medina, Lovely Ziganay, and Dr. Rovena I. Dellova Issue: 2021-2022 Abstract: This research aimed to identify the impacts that affect tourism students’ achievements regarding academic stereotyping factors. This study determines the reasons for people’s misconceptions about tourism students.… Read more: Academic Stereotyping: Impact on Tourism Students’ Achievements Among Selected Universities in Manila
- Evaluation of Tourists on Limasawa Island, Southern Leyte, PhilippinesAuthors: Johanna Marie Aranda, Edward James Cagas,Emma Noela Macale, Alexandra Santos, Ann Mizer Hernandez, and Ivy Charisse Pagulayan Issue: 2021-2022 Abstract: This quantitative study, “Evaluation of Tourists on Limasawa Island, Southern Leyte, Philippines,” intends to gather tourists’ evaluations of Limasawa Island as a tourist destination based on personal experiences with popular tourist locations, enterprises, and… Read more: Evaluation of Tourists on Limasawa Island, Southern Leyte, Philippines
- Immersing Students in Culture and Tradition through Virtual Tour in the National Museum of the PhilippinesAuthors: Edrryann H. Ignacio, Ella Monina D. Fajarito, Hazel Nina Marie S. Nimez, Ira Hadiya C. Reston, and Ma. Angelica Jones V. Tongco, Rovena I. Dellova Issue: 2021-2022 Abstract: The Philippines has a rich cultural history that is preserved through historical sites and museums. COVID-19, a new infectious disease caused by a virus pushed governments… Read more: Immersing Students in Culture and Tradition through Virtual Tour in the National Museum of the Philippines
- LPU’s International Tourism and Hospitality Management Students in Promoting Tourist Attractions using Facebook amidst Covid-19: Promotional ToolAuthors: Pauline Chesca A. Alfonso, James Vinny D. De Castro, Jacob Paul U. Bait, Zesther Zen V. Nave, Earl Jan Q. Untalan, and Dr. Diosdado Limon Cabiling Jr., Issue: 2021-2022 Abstract: Social media has a big role especially in tourism industry, information gathering, decision-making, tourism promotion, and focusing on best practices on how to communicate… Read more: LPU’s International Tourism and Hospitality Management Students in Promoting Tourist Attractions using Facebook amidst Covid-19: Promotional Tool
- Assessment on the Perspective of Culinary Arts Students in Lyceum of the Philippines University-Manila towards Immersing in Gastronomy Tourism Activities: A Baseline StudyAuthors: Ariel Leandro Dela Cruz, Caleila Jilliane Fernando, Jayson Liwag, Erlyn Jazmin Mateo, Jeremy Midoro, and Mr. Danilo Balaysoche Issue: 2021-2022 Abstract: In recent years, Gastronomy Tourism has become a significant and thriving component of the appeal of a tourism destination, but very limited studies have focused on its contribution to the academic field, especially… Read more: Assessment on the Perspective of Culinary Arts Students in Lyceum of the Philippines University-Manila towards Immersing in Gastronomy Tourism Activities: A Baseline Study
- Analyzing the Effects of the Risks of Covid-19 in the Travel Intentions of the Local Travelers in Metro ManilaAuthors: Melisse Angela Dela Cuesta, Ma. Rosario Esquierdo, Naizah Rico, Jamie Salamanes, Louise Rae Suarez, and Jannin Arnaldo Issue: 2021-2022 Abstract: The study focused on Analyzing the Effects of the Risks of COVID-19 in the Travel Intentions of the Local Travelers Residing in Metro Manila aimed to find how the risks of COVID-19 affect the… Read more: Analyzing the Effects of the Risks of Covid-19 in the Travel Intentions of the Local Travelers in Metro Manila
- Food Safety Practices in the New Normal Among Selected Casual Dining Restaurants in Metro ManilaAuthors: Felipe Eriguel Bauzon, Karl Dexter R. Leaño, Carl Jason Rivera, Wally Asiado Timbre, and Ms. Eva Marie Ignacio Issue: 2021-2022 Abstract: The main purpose of this research was to identify the level of implementation regarding the new food safety practices published by the World Health Organization and the challenges that this new policy brings… Read more: Food Safety Practices in the New Normal Among Selected Casual Dining Restaurants in Metro Manila
- Challenges and Opportunities Experienced by Cruise Line Employees in Time of Covid-19 PandemicAuthors: Arvin Arellano, Romeo Brix Asuncion, Jan Wynona Caruncho, Alexis Gaurino, Kit Randell Pestanio and Dr. Jocelyn Camalig Issue: 2021-2022 ABSTRACT The researchers in this study assessed the challenges and opportunities of cruise line employees in the time of Covid-19 pandemic. The researchers gathered all the data that support in developing this paper to be… Read more: Challenges and Opportunities Experienced by Cruise Line Employees in Time of Covid-19 Pandemic
- The Impact of Fast-Food Advertising on the Buying and Selection Behavior of Hospitality and Tourism Students: A Correlation StudyAuthors: Berlyn Rose Bernal, Czarelle Alliah Blanco, Disc John Dela Rosa, and Jann Miles Rayven Servilla, Dr. Diosdado Cabilig Jr., and Fred Almazan Issue: 2021-2022 Abstract: Food advertising has been proven to have a greater effect on food choices, food patterns, and consumption patterns. With the growing popularity of social media, it has become easier… Read more: The Impact of Fast-Food Advertising on the Buying and Selection Behavior of Hospitality and Tourism Students: A Correlation Study
- Level of Satisfaction on College-Based Virtual Events as Perceived by the Hospitality Management Students at the Lyceum of the Philippines University ManilaAuthors: Gabriel Tristan Mendoza, Norman James Flores, Jayce Von Racho, Alberto Baltazar, Dr. Jocelyn Y. Camalig and Zenaida Jesalva Issue: 2021-2022 Abstract: This study entitled “Level of Satisfaction on College-Based Virtual Events as Perceived by the Hospitality Managements at the Lyceum of University Manila” aims to determine the level of satisfaction of the CITHM students… Read more: Level of Satisfaction on College-Based Virtual Events as Perceived by the Hospitality Management Students at the Lyceum of the Philippines University Manila
- Status and Challenges of Local Food and Beverage Entrepreneurs: A Recapture PlanAuthors: Mandap John Paul, Magtibay Robert Alexander, Quilang Jasper James, Senope, Kristine Cate and Dr. Diosdado Cabiling Jr. Issue: 2021-2022 Abstract: Economic changes are taking place around the world, including in the Philippines, because of the COVID-19 outbreak, which has had a significant impact on the hospitality industries. For one thing, the food and beverage… Read more: Status and Challenges of Local Food and Beverage Entrepreneurs: A Recapture Plan
- Assessing the Influence of Instagram on Travel Decisions in the Youth TourismAuthors: Jelyn D. Ibanga, John Christian C. Visperas, Don RG E. Robles, Jubail B. Muico, Khet Frethcell Calda, and Dr. Dahlia D. Tanquezon Issue: 2021-2022 Abstract: This is a descriptive correlation type of research that assessed the influence of Instagram on travel decisions in youth tourism. The validated and pretested research instrument was uploaded using… Read more: Assessing the Influence of Instagram on Travel Decisions in the Youth Tourism
- Redefined Food Presentation Methods and Procedure: A Descriptive Study of the Influence of ASEAN Countries to the Filipino Cuisine as Perceived by Culinary StudentsAuthors: Vikki Carl Galvez, Therese Margaret Estropigan, Kiara Crisostomo, Ann Cathlene Medrana, Marian Kate Ylaya, Dr. Diosdado Cabiling, and Mark Lim Issue: 2021-2022 Abstract: The prime focus of this study was to redefine food presentation methods and procedure of the Filipino cuisine and to identify the influence of ASEAN countries to the Filipino cuisine as… Read more: Redefined Food Presentation Methods and Procedure: A Descriptive Study of the Influence of ASEAN Countries to the Filipino Cuisine as Perceived by Culinary Students
- Influence of Nutritional Food Labelling on the Purchasing Behavior of Lyceum of the Philippines University Manila StudentsAuthors: Edriz Ralph V. Basco, Lemuel Joeb N. Mitra, Crisjessiemae T. Pereyra, Rafael A. Quiogue, Pauline C. Tabelin, Heinz D. Pelayo, and Reyman Gapas Issue: 2021-2022 Abstract: This study was conducted to analyze the level of student awareness in terms of the nutritional label of the food they purchase and its effect on their purchasing… Read more: Influence of Nutritional Food Labelling on the Purchasing Behavior of Lyceum of the Philippines University Manila Students
- The Role of Online Food Deliveries Mobile Application Towards the Design of Customer Assessment ScorecardAuthors: Briones, Mel Christian, Evasco, Daniella Santiago, John Vicent, Tejada, Krizia, and Dr. Diosdado Cabiling Jr. Abstract: The study aimed to define the role and the significant differences of online food delivery mobile applications before and during the pandemic. This study used Cluster sampling to gather information from LPU Manila students with a total of… Read more: The Role of Online Food Deliveries Mobile Application Towards the Design of Customer Assessment Scorecard
- The Causes and Issues of Grab Online Booking: A Development of Grab Assistance SchemeAuthors: Mekayla Altea P. Bernardino, Ma. Nicole I. Lorezca, Karl Vincent P. Magnaye, Casey Jarah L. Punzalan, Diosdado Cabiling Jr., and Marygrace Musngi Issue: 2021-2022 Abstract: This study was conducted to assess the causes and issues of Grab Fake Booking within Metro Manila. This study involves the Risk Perception, Self-Efficacy Belief and Response Efficacy Belief… Read more: The Causes and Issues of Grab Online Booking: A Development of Grab Assistance Scheme
- Skills Demand and Employment Opportunities at Hospitality Industry: A Proposed Input Plan for Target and National Certification TrainingsAuthors: Niño Jose Ruedas, Jaynaur Ross Baladad, Kim Fernandez, Arvie Juarez, Diosdado Cabiling Jr., and Angelina Blanco Issue: 2021-2022 Abstract: The primary objective of this descriptive type of research is to assess the skills demand and employment opportunities in the hospitality industry with an end view of proposing an input plan for target and national… Read more: Skills Demand and Employment Opportunities at Hospitality Industry: A Proposed Input Plan for Target and National Certification Trainings
- The Influence of Social Media on Lyceum of the Philippines University- Manila Students’ Eating HabitsAuthors: Eman Exequiel S. Berna, Lourraine Isa M. Liwanag, John Lester O. Motel, Marie Claire A. Oriol, Pamela L. Lleva, Charlene Gay Pablo and Lou Percial M. Apacible Issue: 2021-2022 Abstract: The role of social media in this generation is undeniable as people become more aware about their health during this period when taking care… Read more: The Influence of Social Media on Lyceum of the Philippines University- Manila Students’ Eating Habits
- Correlation of Travel Management Education to the Employment of Bachelor of Science International Travel and Tourism Management (BSITTM) GraduatesAuthors: Jesty G. Arevalo, Alexis Rica A. Espiritu, Rudkyle Roldan and Dr. Jocelyn Camalig Issue: 2020-2021 ABSTRACT This paper aimed to the Tourism Education that ensure higher education institutions use program accreditation as a quality control mechanism and a method for an outside authority to observe how educational methods are being implemented to ensure high… Read more: Correlation of Travel Management Education to the Employment of Bachelor of Science International Travel and Tourism Management (BSITTM) Graduates
- Micro Entrepreneurs in Taytay: The Effectivity of Strategies Utilized Amidst PandemicAuthors: Justine Mae R. Estinopo, Maria Elizabeth B. Frando, Sharwin Dee P. Lanotes, Erica Mae E. Palmero, Princess D. Saliwanand Dr. Enrico Cruzada Issue: 2020-2021 ABSTRACT Considering micro-entrepreneurs struggling in keeping their businesses afloat amidst the pandemic. This study aims to determine the economic impact mitigation strategies utilized by microentrepreneurs in Taytay, Rizal amidst the… Read more: Micro Entrepreneurs in Taytay: The Effectivity of Strategies Utilized Amidst Pandemic
- Garden Tourism as an Emerging Travel Niche: Motive and Decision Making of Plantitos and Plantitas of ManilaAuthors: Alyssa Flor Llait, Kyle Del Rosario and Dr. Enrico Cruzada Issue: 2020-2021 Abstract: The surge in the number of Manila residents that participates in urban gardening during the pandemic triggers the interest of the locals in creating travel plans to different gardens or also known as Garden Tourism. This study’s main objective is to… Read more: Garden Tourism as an Emerging Travel Niche: Motive and Decision Making of Plantitos and Plantitas of Manila
- A Comparative Study on the Satisfaction of Selected Tourism Students on Traditional and Online LearningAuthors: Regine Antoinette Bianca Idian, Sheraiza Larizh Lajom, Nicole Kaye Hermoso, Louise Francesca Tibus, Cleofe Alexis Teano and Dr. Jocelyn Camalig Issue: 2020-2021 Abstract: This study is relevant and currently existing because of the pandemic and the education were affected. The purpose of this study is to compare the experiences of tourism students in traditional… Read more: A Comparative Study on the Satisfaction of Selected Tourism Students on Traditional and Online Learning
- Food as Destination: Cultural Delicacies as Motivating Factor for Tourist to TravelAuthors: Kenneth Agao, Precil Nicole Canoy, Marinel Pearl Lopez, Samantha Mae Sumang, Roseanne Valino and Rovena Dellova Issue: 2020-2021 Abstract: A cultural delicacy characterizes and differentiates location’s diverse culture and history. Delicacy defines and distinguishes location’s rich and distinctive culture and history. It is frequently utilized by people to maintain their cultural identity. Food tourism… Read more: Food as Destination: Cultural Delicacies as Motivating Factor for Tourist to Travel
- Factors that Motivate Local Tourists as a Basis for Promoting Film TourismAuthors: Jandusay, Marinette S., Mungcal, Ysabelle Louise V., Nicasio, Denisse Andrea V., and Tander, Melvin M. And Dr. Rachelle Basilio Issue: 2020-2021 Abstract: The main objective of this research was to determine the motivational factors that stimulate local tourists to visit a featured local destination from a movie or television show in the Philippines. Quantitative… Read more: Factors that Motivate Local Tourists as a Basis for Promoting Film Tourism
- Low-Cost Airline Services Attractiveness Amongst Students and Its Role in Boosting Philippine Domestic TourismAuthors: Laona G. Bongo, Angela Mae C. Luciano, Kristina Louisse L. Lustria, Mae Angela B. Nulud, and Rovena I. Dellova Issue: 2020-2021 Abstract: The main focus of this research is to better understand on how low-cost airline services affect demand and growth in boosting Philippine domestic tourism. The study also examines the different travel decisions of… Read more: Low-Cost Airline Services Attractiveness Amongst Students and Its Role in Boosting Philippine Domestic Tourism
- Perception and Level of Awareness of LPU-Manila College Students on Environmental Resource Efficiency towards Sustainable TourismAuthors: Angela Manuelle Dela Vega, Patricia Pantaleon Czarina Jireh Rumbaua, and Ms. Jocelyn Y. Camalig Issue: 2020-2021 Abstract: This study examines the perception and awareness of 380 students from Lyceum of the Philippines University-Manila regarding sustainable tourism and environmental resource efficiency. It aims to understand the role of education in achieving sustainability and environmental protection.… Read more: Perception and Level of Awareness of LPU-Manila College Students on Environmental Resource Efficiency towards Sustainable Tourism
- Intramuros Virtual Tours: An Assessment in Rebuilding Travel and Tourism IndustryAuthors: Rymshel I. Bergonia, Yvie D. DAGUPLO, Jobelle Ann A. GATARIN and Ryuji T. NAKAYAMA and Ann Mizer Hernandez Issue: 2020-2021 Abstract: This quantitative research sought to assess the Intramuros Virtual Tours as an alternative way of traveling in times of pandemic to rebuild the travel and tourism industry as perceived by tourists. The respondents… Read more: Intramuros Virtual Tours: An Assessment in Rebuilding Travel and Tourism Industry
- Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected Cities in the National Capital Region Authors: Rachel Leigh Honey R. Aguado, Alaine Jana H. Cala, Angelica D. Manalaysay, Mikaela Mae V. Matias, Amiour Angel D. San Juan and Diosdado Cabiling Jr. Issue: 2020-2021 Abstract: The research study titled ” Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected Cities in the National Capital… Read more: Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected Cities in the National Capital Region
- Correlation of Culinary Education to Job Employment of LPU GraduatesAuthors: Shaina Marielle A. Dalangin, Andrei Mikaela P. Baun, Paul Nazarene M. Bandaeril, Dennis Aaron S. De Jesus Reyman Gapas and Dr. Jocelyn Y. Camalig Issue: 2020-2021 Abstract: This research paper investigates the correlation between the culinary education provided by Lyceum of the Philippines University (LPU) and the professional outcomes of its graduates. The primary… Read more: Correlation of Culinary Education to Job Employment of LPU Graduates
- Perceptions on Career Readiness of 4th Year CITHM Students of Lyceum of the Philippines University – ManilaAuthors: Chelsea Denise Araojo, Hiromi Anne Domingo, Jomilla enio, Mariella Mae Anne M. Sakay, Claire Vargas, Jonna Faye Vilog and Jannin S. Arnaldo Issue: 2020-2021 Abstract: Introduction: The study determines is to assess how prepared graduating students are for the workplace based on their perceptions of career readiness as 4th-year CITHM students at LPU –… Read more: Perceptions on Career Readiness of 4th Year CITHM Students of Lyceum of the Philippines University – Manila
- Optimizing Contact Less Service Experience on Selected Hotels in Pasay City Through Digital and Data Driven Technology AdoptionAuthors: Liwanag Angel, Mendoza Paulo, Denielle Murias, Jofferson Regala, Pamela, Rey Axiz Dominique and Mr. Rosan Olalia Issue: 2020-2021 Abstract: Contact less service technologies have been widely used nowadays due to their contribution to guests. With that, the researchers aimed to assess guests’ level of importance to enhance hotel services and level of adoption into… Read more: Optimizing Contact Less Service Experience on Selected Hotels in Pasay City Through Digital and Data Driven Technology Adoption
- Profile of the Elderly as a Niche Market for Local Food IndustryAuthors: Mary Collene Baybay, Kenisha Miyoko Hernandez, Kennice Shayndel Hernandez, and Stephany Grace Ortiz Issue: 2020-2021 Abstract: Measuring the various aspects that may influence the Elderly as a niche market for the local food industry. The researchers aim to aim to determine the factors that affect the food consumption of the elderly in terms of… Read more: Profile of the Elderly as a Niche Market for Local Food Industry
- Women On Top: Glass Ceiling Experiences and Management Styles of Female Leaders In Selected Hospitality Businesses During The PandemicAuthors: Karen Ashley Bosano, Nadean Valerie P. Cedilla, Julliene Carlyle D. Nueno, Erika Anne D. Paule, and Ms. Zarina Hipolito Issue: 2020-2021 Abstract: This study entitled Women on Top: Glass Ceiling Experiences and Management Styles of Female Leaders in Selected Hospitality Businesses During the Pandemic sought to determine the demographic profile of the respondent in… Read more: Women On Top: Glass Ceiling Experiences and Management Styles of Female Leaders In Selected Hospitality Businesses During The Pandemic
- Customers Food Consumption Behavior and Preferences in Selecting Restaurants in Sta. Rosa Laguna During COVID-19 PandemicAuthors: Hizon Vince, Lopez, Michaela Angela, Olayao, Mario Jr., Reyes Karen and Mr. Rosan Olalia Issue: 2020-2021 Abstract: This research was conducted during the pandemic where Covid-19 changes the lifestyle of many Filipinos. Online food delivery has become widespread, and the behavior and preferences of food consumers have also changed. The study aims to identify… Read more: Customers Food Consumption Behavior and Preferences in Selecting Restaurants in Sta. Rosa Laguna During COVID-19 Pandemic
- Determinants of Restaurant Employee Engagement on Food Waste Mitigation in Metro ManilaAuthors: Bustamante Charito, Herrera Miguel Jesus, Patiño Christian, Soriano Myka Jannely and Mr. Rosan Olalia Issue: 2020-2021 Abstract: Food waste is a serious problem in today’s world. In recent years, it has become a major worry in our society, impacting both “poor and rich countries,” and the Food and Agriculture Organization estimates that around half… Read more: Determinants of Restaurant Employee Engagement on Food Waste Mitigation in Metro Manila
- Factors on academic performance in the new normal: A focus on the CITHM Working students of the Lyceum of the Philippines University ManilaAuthors: Carl Friedrich Anobling, Ruth Janela Dimalibot, Leah Ann Duron, Jie Melody Gam and Dianarra Joy Noble and Dr. Jocelyn Camalig Issue: 2020-2021 Abstract: The purpose of this study is to identify the factors that could affect their academic performance while being working students and how they manage to improve their grades amidst pandemics. The… Read more: Factors on academic performance in the new normal: A focus on the CITHM Working students of the Lyceum of the Philippines University Manila
- Customer Satisfaction on Service Quality of Food Delivery Services Among Selected Consumers in Metro ManilaAuthors: Isak D. Bauzon, Ma. Lilith J. Gaviola, John Patrick H. Ibañez, Charlene C. Jalandoni, Arjoy L. Rivera, and Ms. Eva Marie Igancio Issue: 2020-2021 Abstract: The researchers’ purpose of the study is to identify the determinants of customer satisfaction in terms of food delivery services of consumers and whether it is correlated with their… Read more: Customer Satisfaction on Service Quality of Food Delivery Services Among Selected Consumers in Metro Manila
- Service Quality Dimensions of the Modified Management of McDonald’s University-Belt Customer Satisfaction: A Quantitative AnalysisAuthors: Klarenz C. Gaddi. Trixie Mae R. Galang, Mae Patricia M. Naga, Ivan Lenard F. Recto and Dr. Diosdado Cabiling Issue: 2020-2021 Abstract: In the business world, it is important to assess and evaluate the quality of service that a specific business offers to its customers. From a commercial perspective, service quality is an indicator… Read more: Service Quality Dimensions of the Modified Management of McDonald’s University-Belt Customer Satisfaction: A Quantitative Analysis
- Factors affecting LPU Manila CITHM Faculty’s Perceived Satisfaction and Continuance Intention to Use Lobster InkAuthors: Lyza Andrea Cagalpin, Jan Vincent Cañega, Jenely Oco, Cherry Mae Roldan, Patricia Mae Velasquez, Eunice A. Yude and Heinz Pelayo Issue: 2020-2021 Abstract: The purpose of this research is to examine the perception of College of International Tourism and Hospitality Management (CITHM) faculty of Lyceum of the Philippines University (LPU) Manila in using Lobster Ink… Read more: Factors affecting LPU Manila CITHM Faculty’s Perceived Satisfaction and Continuance Intention to Use Lobster Ink
- Tourism and Hospitality Programs as A Career Choice: A Case of The Freshmen Students of LPU ManilaAuthors: Myka Joy Donguya, Anasan, Ma. Andrea, Ecalnea, Cris Lorenz, Eusebio, Arjan King, Flores, Janzel, Gonzales, Hannah Patricia, Dr. Jocelyn Y. Camalig and Minerva Labadan Issue: 2020-2021 Abstract: This study is intended to know the factors that affect the decision-making process of the first year CITHM students of Lyceum of the Philippines-Manila in choosing the… Read more: Tourism and Hospitality Programs as A Career Choice: A Case of The Freshmen Students of LPU Manila
- Build! Build! Build! Projects: Satisfaction, Issues, and Solutions of Selected Land-Based Transportation InfrastructureAuthors: Jester James G. Navea, Mikee A. Red, Chyna Faith Chantal A. Basco, Ramsey M. Mendoza, And John Marbhill M. Felix, and Dr. Dahlia D. Tanquezon Issue: 2020-2021 Abstract: This descriptive-inferential research analyzed the satisfaction of the three (3) highways in Metro Manila; NAIA Expressway, Phase II, NLEX-SLEX Connector Road, and NLEX Harbor Link. The… Read more: Build! Build! Build! Projects: Satisfaction, Issues, and Solutions of Selected Land-Based Transportation Infrastructure