CAS Program Offerings
Bachelor of Arts in Broadcasting
Broadcasting, in essence, is the transmission of message, programs, or content through the traditional media of radio and television. However, the pervasiveness of technology in communication and generally in the lives of people has drastically changed broadcasting as a practice, profession, or field of study. Whereas in the past, programming or broadcast content could only be transmitted through the airwaves channeled through broadcast organizations, broadcasting is now possible through new and emerging media powered by the internet and mobile technology. Programming, production, and broadcast performance are no longer solely in the hands of traditional media practitioners because anyone with internet-enabled gadgetry can produce and publish content anytime.
This program seeks to enable students to be informed and responsible future broadcasters by studying theories, analyzing communication trends, writing and producing content from well thought-out concepts, learning and honing skills in production, editing and on-cam performance, and developing communication planning and management skills in production and programming.
Bachelor of Arts in Communication Major in Integrated Marketing Communications
Marketing studies what is important to a customer and building a brand around the customer’s values, while communication and the management of are essential in all aspects of a human being’s as well as the organization’s existence. When applied strategically, the concepts, principles, and applications of marketing and communication create an impact on organizations and brands, giving personality and character beyond being plain products or services. The program merges marketing and communication strategies in brand-building while being useful in other areas such as corporate communication, reputation management, advocacy promotion, and health communication, to name a few.
Bachelor of Arts in Journalism
Journalism covers the principles and techniques of reporting, writing, producing, and disseminating news in a range of forms, formats, and platforms in a democracy such as the Philippines. It focuses on writing and telling stories on timely events, issues, and developments relevant to the communities the journalist serves. With communication now accessible and delivery now operable not only through the print media, but mostly in the interactive and digital space, to say that “news never sleeps” has never been more relevant and the challenge to a journalist is heightened by delivering the correct news information on the local and global fronts on-time or in real time 24/7 every single day. The field of study also promotes professional and ethical standards, and includes reflection on best practices.
Bachelor of Arts in Legal Management
Bachelor of Arts in Legal Management is a preparatory-to-law course as well as a preparation for work in business organizations in a highly complex and legalistic environment. It aims to develop and to prepare young people to be good executives in government and business enterprises and dynamic lawyers.
These course descriptions for core and specialized courses are designed specifically for the BLSM program, which aims to develop managers of the twenty-first century who have working knowledge of law, business, and society from a perspective of corporate leadership and good governance, with due regard for the rights and welfare of all stakeholders of an organization (profit, non-profit or NGO).
These law subjects will provide graduates competitive advantage in the increasingly complex business environment, the impact of local and foreign laws and regulations on the firm. Selected applicable and recent jurisprudence are assigned and discussed to groups so that students can discuss the facts and context of the case, as well as the rationale of the law and the decision of the court and the impact of the decision on the firm. This is tested inside the classroom through a combination of the “Socratic-/individual recitation method” and Case Analysis Approach (Harvard Method), taking into consideration the legal ethical and managerial perspectives, from the context of the decision-maker (manager).
Bachelor of Arts in Multimedia Arts
The BA in Multimedia Arts program harnesses together ideas, design, technology, and visual arts in the creation and production of communication materials, messages, or stories for purpose such as information, education, marketing/brand communications, and entertainment — film, broadcast, and online content. Students who enroll in the program must first and foremost be creative, imaginative, and artistic, and, second, adaptable to technology or tech-savvy.
With the help of available media technologies, students’ creativity and imagination are stretched in creating stories as well as communication and promotion materials in a range of media forms for various purposes. Training is multi-tiered, from conceptual and technical to creative and professional—all aimed at developing and enhancing the students’ digital and visual artistry and skills. The program aims to mold students to be competent in the areas of graphic design, basic film and video production, and animation.
Bachelor of Science in Psychology
Psychology as a specialized degree in science aims to understand the complexities of human behavior as applied to various industries. The program provides a strong foundation and training towards enhancing the technical skills and knowledge of our students, relevant to promoting a humane, quality workforce. Our graduates may work in local and international companies, Universities, research institutions, and allied health centers.