Customer Satisfaction on Service Quality of Food Delivery Services Among Selected Consumers in Metro Manila

Authors: Isak D. Bauzon, Ma. Lilith J. Gaviola, John Patrick H. Ibañez, Charlene C. Jalandoni, Arjoy L. Rivera, and Ms. Eva Marie Igancio Issue: 2020-2021 Abstract: The researchers’ purpose of the study is to identify the determinants of customer satisfaction in terms of food delivery services of consumers and whether…

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Service Quality Dimensions of the Modified Management of McDonald’s University-Belt Customer Satisfaction: A Quantitative Analysis

Authors: Klarenz C. Gaddi. Trixie Mae R. Galang, Mae Patricia M. Naga, Ivan Lenard F. Recto and Dr. Diosdado Cabiling Issue: 2020-2021 Abstract: In the business world, it is important to assess and evaluate the quality of service that a specific business offers to its customers. From a commercial perspective,…

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“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing

Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business.

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THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA

Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors…

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Analyzing the Consumer Preferences of Multi-Generational Market Segments in Using Mobile App Food Delivery Services

Authors: Shainadene  Agregado, Graciel De Pedro, Mikkaella Tiro, Emmanuel Dotong, and Al Jason Gallardo Issue: 2020-2021 Abstract: Mobile food delivery applications are one of the most popular platforms by consumers when it comes to purchasing food around the world due to the speed, accessibility, reliability, and convenience it provides to…

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