Customers Food Consumption Behavior and Preferences in Selecting Restaurants in Sta. Rosa Laguna During COVID-19 Pandemic

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 12, 17, 2, 3

Authors: Hizon Vince, Lopez, Michaela Angela, Olayao, Mario Jr., Reyes Karen and Mr. Rosan Olalia Issue: 2020-2021 Abstract: This research was conducted during the pandemic where Covid-19 changes the lifestyle of many Filipinos. Online food delivery has become widespread, and the behavior and preferences of food consumers have also changed.

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Customer Satisfaction on Service Quality of Food Delivery Services Among Selected Consumers in Metro Manila

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 2, 8

Authors: Isak D. Bauzon, Ma. Lilith J. Gaviola, John Patrick H. Ibañez, Charlene C. Jalandoni, Arjoy L. Rivera, and Ms. Eva Marie Igancio Issue: 2020-2021 Abstract: The researchers’ purpose of the study is to identify the determinants of customer satisfaction in terms of food delivery services of consumers and whether…

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Service Quality Dimensions of the Modified Management of McDonald’s University-Belt Customer Satisfaction: A Quantitative Analysis

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 2

Authors: Klarenz C. Gaddi. Trixie Mae R. Galang, Mae Patricia M. Naga, Ivan Lenard F. Recto and Dr. Diosdado Cabiling Issue: 2020-2021 Abstract: In the business world, it is important to assess and evaluate the quality of service that a specific business offers to its customers. From a commercial perspective,…

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“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 8, 9

Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business.

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THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 9

Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors…

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