Customers Food Consumption Behavior and Preferences in Selecting Restaurants in Sta. Rosa Laguna During COVID-19 Pandemic

Authors: Hizon Vince, Lopez, Michaela Angela, Olayao, Mario Jr., Reyes Karen and Mr. Rosan Olalia

Issue: 2020-2021

Abstract:

This research was conducted during the pandemic where Covid-19 changes the lifestyle of many Filipinos. Online food delivery has become widespread, and the behavior and preferences of food consumers have also changed. The study aims to identify the Customers Food Consumption Behavior and Preferences in Selecting Restaurants in Sta. Rosa Laguna During COVID-19 Pandemic. The study aims to present the demographic profile of the respondents when it comes to their; age, frequency of orders, living arrangements. The research used a purposive sampling technique and collected 123 respondents. The study collected data through a survey using Google forms, which was distributed from April 25 until May 22, 2022. Weight mean and standard deviation were used for descriptive analysis, while One-way ANOVA was used for the inferential statistics.

Keywords: changing customers behavior, changing customer preferences, COVID-19