Authors: Rowena Lunar, Dominguez, Jairah Marie G. Manalon, Beatriz Loraine A. Martinez, Theresa Josefina D. Pablo, Shaina Casey D., and Viray, Alexis D. Issue: 2022-2023 Abstract: In Philippine context, the digitalization of the processes in the tourism industry includes the usage of online platforms, shifting the hotels towards the…

Authors: Hipolito, Pocholo M. , Loreto, Martin James P.  Tabla, John Mathew A and Mr. Percival Villaruel Issue: 2022-2023 Abstract: This study determined the significant relationship of the Actual Perception of Product on Online Food Advertisement in Relation to the Customer’s Purchase Review. This research aimed to know the relationship…

Authors: Mary Chris Yamzon, Maria Victoria Eusebio, Syrell Aubrey Flores, Jillian Claire Laguipo, Nicole Lumagbas, Romnar Pita and Joseph Cipriano Issue: 2022-2023 Abstract: This study determines the factors that affects food purchase intention of Filipino Gen Zs through Korean wave or “Hallyu”. The objective of the study being conducted is…

Authors: Sean Russel Araullo, Eugene Aldwin Chu, John Michael Lyon, and Christian Toshi Yabut, and Joseph Cipriano Issue: 2022-2023 Abstract: This study generally aims to determine if gastronomic experience is a motivational factor of Millennials for an enhanced tourist satisfaction in Pampanga. The objective of this study is to find…

Authors: Jhomielyn. CRUZ, Patricia Mae S. DIOCTON, Karl Justine. SANPEDRO, Miguel Angelo. Rodrigues, and Silvia C. AMBAG Issue: 2022-2023 Abstract: Food fraud occurs when suppliers intentionally mislead customers about product composition and quality. Food fraud is often motivated by profit, however other varieties can harm customers and clients. Food fraudsters…