Gastronomic Experience of Millennials in Pampanga as a Motivational Factor for an Enhanced Tourist Satisfaction

Authors: Sean Russel Araullo, Eugene Aldwin Chu, John Michael Lyon, and Christian Toshi Yabut, and Joseph Cipriano

Issue: 2022-2023


This study generally aims to determine if gastronomic experience is a motivational factor of Millennials for an enhanced tourist satisfaction in Pampanga. The objective of this study is to find out how gastronomy influences Millennials’ satisfaction when traveling in Pampanga. The researchers utilized quantitative data analysis using descriptive survey as an approach in research design. The Filipino Millennials as the respondents of this study will provide answers to help to identify the elements that motivate Millennials to engage in tourism activities in Pampanga.

Keywords: Gastronomic Experience, Motivational Factor, Tourist Satisfaction, Filipino Millennials.