Kaleidoscope: Prices and Colors as Brand Recognition and its Psychological Impact to the Purchase Decision of Young Adults to Selected Alcoholic Beverages in Tondo, Manila

Authors: BERADOR, CHRISTINE JEWEL, NEWBIGING, LIAM GARRET, RAMIREZ, JENNY MAE E., and COLLADO, ANNA LIZA E. Issue: 2020-2021 Abstract: This study aims to investigate the public’s perceptions of Kaleidoscope: Prices and Colors as Brand Recognition and Their Psychological Impact on Young Adults’ Purchase Decisions for Selected Alcoholic Beverages in…

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Business Research Methods and Techniques Entitled: The Challenges and Benefits of Digitization in Micro Food Enterprises in the City of Manila 

Authors: Julia T. Pearce, Ma. Genelyn S. Peralta, Querrie A. Sapallo, and Sheena Queen P. Peñafiel Issue: 2021-2022 Abstract: The whole world was affected on the unexpected global outbreak. Most businesses are clueless in how they will be able to recover from all the loss. This leads the businesses to…

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CUSTOMER SATISFACTION OF SELECTED CARINDERIA BUSINESSES IN INTRAMUROS, MANILA: INPUT FOR OPERATION AND MARKETING STRATEGY

Authors: Almario, Cely C., Ano-os, Omar B., Escalona, Nicole Ann Grace M., and Perono, Irvin R. Issue: 2020-2021 Abstract: The study used a quantitative approach to get the customer satisfaction of selected carinderia businesses in Intramuros, Manila. The Pearson Correlation Coefficient was used to establish a significant relationship between the…

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MEME-MORABLE: Use of Humor Appeal in Advertising and its Effect on the Buying Behavior of Different Generations in Metro Manila

Authors: Ibarra, Dylan Anne B., Pacia, Jasmin Joy C., Rillo, Shania Allona M., and Peñafiel, Sheena Queen P. Issue: 2020-2021 Abstract: The study, which used a quantitative approach, aimed to determine the use of humor appeal in advertising and its effect on the buying behavior of different generations, particularly Generations…

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Impact of Total Quality Management on Fast-Food Customer Retention and Satisfaction around Metro Manila

Authors: Marvin N. Completo, Louis Joseph P. Halago, Allen Karl R. Sarmiento, Halcon, Neil Angelo Issue: 2020-2021 Abstract: Service organizations have adopted total quality management (TQM) throughout the last two decades as an effective management method for improving service quality. It provided consumers with products and services that meet their…

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