Authors: Shainadene  Agregado, Graciel De Pedro, Mikkaella Tiro, Emmanuel Dotong, and Al Jason Gallardo Issue: 2020-2021 Abstract: Mobile food delivery applications are one of the most popular platforms by consumers when it comes to purchasing food around the world due to the speed, accessibility, reliability, and convenience it provides to…

Authors: BERADOR, CHRISTINE JEWEL, NEWBIGING, LIAM GARRET, RAMIREZ, JENNY MAE E., and COLLADO, ANNA LIZA E. Issue: 2020-2021 Abstract: This study aims to investigate the public’s perceptions of Kaleidoscope: Prices and Colors as Brand Recognition and Their Psychological Impact on Young Adults’ Purchase Decisions for Selected Alcoholic Beverages in…

Authors: Julia T. Pearce, Ma. Genelyn S. Peralta, Querrie A. Sapallo, and Sheena Queen P. Peñafiel Issue: 2021-2022 Abstract: The whole world was affected on the unexpected global outbreak. Most businesses are clueless in how they will be able to recover from all the loss. This leads the businesses to…

Authors: Almario, Cely C., Ano-os, Omar B., Escalona, Nicole Ann Grace M., and Perono, Irvin R. Issue: 2020-2021 Abstract: The study used a quantitative approach to get the customer satisfaction of selected carinderia businesses in Intramuros, Manila. The Pearson Correlation Coefficient was used to establish a significant relationship between the…

Authors: Ibarra, Dylan Anne B., Pacia, Jasmin Joy C., Rillo, Shania Allona M., and Peñafiel, Sheena Queen P. Issue: 2020-2021 Abstract: The study, which used a quantitative approach, aimed to determine the use of humor appeal in advertising and its effect on the buying behavior of different generations, particularly Generations…