Perception and Level of Awareness of LPU-Manila College Students on Environmental Resource Efficiency towards Sustainable Tourism

Authors: Angela Manuelle Dela Vega, Patricia Pantaleon Czarina Jireh Rumbaua, and Ms. Jocelyn Y. Camalig Issue: 2020-2021 Abstract: This study examines the perception and awareness of 380 students from Lyceum of the Philippines University-Manila regarding sustainable tourism and environmental resource efficiency. It aims to understand the role of education in…

Read More

Intramuros Virtual Tours: An Assessment in Rebuilding Travel and Tourism Industry

Authors: Rymshel I. Bergonia, Yvie D. DAGUPLO, Jobelle Ann A. GATARIN and Ryuji T. NAKAYAMA and Ann Mizer Hernandez Issue: 2020-2021 Abstract: This quantitative research sought to assess the Intramuros Virtual Tours as an alternative way of traveling in times of pandemic to rebuild the travel and tourism industry as…

Read More

Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected Cities in the National Capital Region 

Authors: Rachel Leigh Honey R. Aguado, Alaine Jana H. Cala, Angelica D. Manalaysay, Mikaela Mae V. Matias, Amiour Angel D. San Juan and Diosdado Cabiling Jr. Issue: 2020-2021 Abstract: The research study titled ” Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected…

Read More

Optimizing Contact Less Service Experience on Selected Hotels in Pasay City Through Digital and Data Driven Technology Adoption

Authors: Liwanag Angel, Mendoza Paulo, Denielle Murias, Jofferson Regala, Pamela, Rey Axiz Dominique and Mr. Rosan Olalia Issue: 2020-2021 Abstract: Contact less service technologies have been widely used nowadays due to their contribution to guests. With that, the researchers aimed to assess guests’ level of importance to enhance hotel services…

Read More

Customers Food Consumption Behavior and Preferences in Selecting Restaurants in Sta. Rosa Laguna During COVID-19 Pandemic

Authors: Hizon Vince, Lopez, Michaela Angela, Olayao, Mario Jr., Reyes Karen and Mr. Rosan Olalia Issue: 2020-2021 Abstract: This research was conducted during the pandemic where Covid-19 changes the lifestyle of many Filipinos. Online food delivery has become widespread, and the behavior and preferences of food consumers have also changed.

Read More