CREATING PATHWAYS FOR SUSTAINABLE ECONOMIC RECOVERY OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN PASIG CITY AMIDST THE COVID-19 CHALLENGES

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17, 8

Author: APPLE KATE SABAR Issue: 2021-2022 Abstract: Micro, Small, and Medium Enterprises (MSMEs) are regarded as major economic drivers in the Philippines. They are engines for progress, innovation, economic prosperity, and wealth generation. They help alleviate poverty by providing employment for the country’s growing labor force. The current study seeks…

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COMMUNITY-BASED SUSTAINABLE TOURISM SITES IN PUERTO PRINCESA CITY, PALAWAN, PHILIPPINES: EXPLORATION FOR TOURISM PROMOTIONS

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17

Author: EDEL MKEL ALI P. MAUTE Issue: 2021-2022 Abstract: Even while CBST sites have been around since before Tourism Master Plan 2018-2027 of Puerto Pincesa City was created, the CBST still face challenges when it comes to marketing and advertising their offering to potential tourists. Therefore, the objectives are the…

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MAKATIZEN INVOLVEMENT IN URBAN TOURISM PLANNING: OPPORTUNITIES FROM A SMART CITY PERSPECTIVE

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17, 8

Author: MARCO ANGELO GALICIA Issue: 2021-2022 Abstract: Smart cities refer to the use of Information and Communications Technology (ICT) in planning, implementation, and monitoring of operational functions in cities to better the lives of the people. In the Philippines, Makati City is regarded as one of the most advance cities…

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MARKETING A BOUTIQUE HOTEL

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17, 8

Author: ZHANG LEI Issue: 2021-2022 Abstract: In March, 2020, the world experienced a new and devastating pandemic known as Covid-19. Due to the deadly effects of this virus, everybody in the whole world had to make a drastic change in their lifestyle. People had to get used to the fact…

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Micro Entrepreneurs in Taytay: The Effectivity of Strategies Utilized Amidst Pandemic

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17, 3, 8

Authors: Justine Mae R. Estinopo, Maria Elizabeth B. Frando, Sharwin Dee P. Lanotes, Erica Mae E. Palmero, Princess D. Saliwanand Dr. Enrico Cruzada Issue: 2020-2021 ABSTRACT Considering micro-entrepreneurs struggling in keeping their businesses afloat amidst the pandemic. This study aims to determine the economic impact mitigation strategies utilized by microentrepreneurs…

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