COMMUNITY-BASED SUSTAINABLE TOURISM SITES IN PUERTO PRINCESA CITY, PALAWAN, PHILIPPINES: EXPLORATION FOR TOURISM PROMOTIONS

Author: EDEL MKEL ALI P. MAUTE

Issue: 2021-2022

Abstract:

Even while CBST sites have been around since before Tourism Master Plan 2018-2027 of Puerto Pincesa City was created, the CBST still face challenges when it comes to marketing and advertising their offering to potential tourists. Therefore, the objectives are the following; demographic profile in terms of Age, Gender, educational attainment, Civil Status, Occupation, Ethnicity, monthly income; Level of awareness of CBST stakeholders on TMP; significant relationship between the demographic profile and level of awareness of CBST stakeholders; Level of implementation of TMP as perceived by the CBST stakeholders; significant relationship between the demographic profile and the level of implementation of TMP as perceived by the CBST stakeholders; the problems encountered by the CBST stakeholders on the implementation of TMP. This study utilized the mixed method research design, frequency, mean, average and spearman rho correlation of the quantitative design and phenomenological approach of the qualitative design. The analysis suggested that there were negative correlations between the profile and the level of implementation. The demographic profile such as gender, educational attainment, and occupation were significantly correlated with the level of implementation of the Tourism Master Plan. The following themes: unfinished breakwater project, littles focus on the tourism sector, lack of funding and low-quality projects, and disregarded workers were the problems encountered by the respondents on implementing the Tourism Master Plan of the CBST sites. Disaster risk management trainings and financial literacy like basic accounting training are necessary and the stakeholders and officials should have an annual meeting or strategic planning for them to raise concerns and issues related to the development of their CBST.

Keywords: Community, Tourism Master Plan, Community-based Sustainable Tourism, Puerto Princesa City, mixed method