Business Research Methods and Techniques Entitled: The Challenges and Benefits of Digitization in Micro Food Enterprises in the City of Manila 

Authors: Julia T. Pearce, Ma. Genelyn S. Peralta, Querrie A. Sapallo, and Sheena Queen P. Peñafiel Issue: 2021-2022 Abstract: The whole world was affected on the unexpected global outbreak. Most businesses are clueless in how they will be able to recover from all the loss. This leads the businesses to…

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Impact of Total Quality Management on Fast-Food Customer Retention and Satisfaction around Metro Manila

Authors: Marvin N. Completo, Louis Joseph P. Halago, Allen Karl R. Sarmiento, Halcon, Neil Angelo Issue: 2020-2021 Abstract: Service organizations have adopted total quality management (TQM) throughout the last two decades as an effective management method for improving service quality. It provided consumers with products and services that meet their…

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Factors Affecting the Filipino Customer’s Loyalty Towards Selected Fast Food Chain in Metro Manila

Authors: Aly Sahar T. Ahmed, Ariana Beatrice C. Bellen, and Allan A. Calderon Issue: 2020-2021 Abstract: This study aims to determine the factors affecting the Filipino customer’s loyalty towards the Selected Fast-food chain in a Philippine setting. This is a descriptive quantitative study based on a random sampling technique. A…

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