Lyceum of the Philippines University Manila Freshmen Students’ Perspective on Their Career Choice in the Tourism and Hospitality Industry in taking Hotel and Restaurant Administration Course

22 March 2024
Lyceum of the Philippines University Manila
SDGs: 17, 4, 8

Authors: Percival VILLARUEL, Ceazar Ian A. NANA, Jay R. GAMATAN Jr. , James Bernard B. BALONZO, Marlon Swen R. SILVESTRE, and Lanze Sebastian A. ESPIRITU Issue: 2022-2023 Abstract: This research paper aims to explore the perspectives of freshmen students at Lyceum of the Philippines University Manila regarding their career choice in…

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Actual Perception of Product on Online food Advertisement in Relation to the Customer’s Purchase Review

22 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17

Authors: Hipolito, Pocholo M. , Loreto, Martin James P.  Tabla, John Mathew A and Mr. Percival Villaruel Issue: 2022-2023 Abstract: This study determined the significant relationship of the Actual Perception of Product on Online Food Advertisement in Relation to the Customer’s Purchase Review. This research aimed to know the relationship…

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Effects of Korean Wave on Food Purchase Intention of Filipino Gen Z

22 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 2

Authors: Mary Chris Yamzon, Maria Victoria Eusebio, Syrell Aubrey Flores, Jillian Claire Laguipo, Nicole Lumagbas, Romnar Pita and Joseph Cipriano Issue: 2022-2023 Abstract: This study determines the factors that affects food purchase intention of Filipino Gen Zs through Korean wave or “Hallyu”. The objective of the study being conducted is…

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Gastronomic Experience of Millennials in Pampanga as a Motivational Factor for an Enhanced Tourist Satisfaction

22 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 2

Authors: Sean Russel Araullo, Eugene Aldwin Chu, John Michael Lyon, and Christian Toshi Yabut, and Joseph Cipriano Issue: 2022-2023 Abstract: This study generally aims to determine if gastronomic experience is a motivational factor of Millennials for an enhanced tourist satisfaction in Pampanga. The objective of this study is to find…

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Environmental Attitude of Guests Toward Staying at Green Hotels

22 March 2024
Lyceum of the Philippines University Manila
SDGs: 15, 17, 8

Authors: John Carlo BUNAO, Joshua FALLER, Phat Collin VALDEZ and Doniel Eison VILLAR, Jannin Calang and Leilani Dinzo Issue: 2022-2023 Abstract: This study aims to examine the relationship between the environmental attitude of the guests in a green hotel and identify the factors influencing their decision to stay, including knowledge,…

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