Authors: Ibarra, Dylan Anne B., Pacia, Jasmin Joy C., Rillo, Shania Allona M., and Peñafiel, Sheena Queen P. Issue: 2020-2021 Abstract: The study, which used a quantitative approach, aimed to determine the use of humor appeal in advertising and its effect on the buying behavior of different generations, particularly Generations…

Authors: Adrian Rei S. Ramos, Jhopet E. Tandoc, Ray Genesis S. Torres, and Oller Rose R. Oller Issue: 2020-2021 Abstract: This study measured the effectiveness and adequacy of the business adaptations made by the Freight Forwarders situated in Parañaque City as response to the COVID-19 Pandemic. The data were collected…

Authors: Marvin N. Completo, Louis Joseph P. Halago, Allen Karl R. Sarmiento, Halcon, Neil Angelo Issue: 2020-2021 Abstract: Service organizations have adopted total quality management (TQM) throughout the last two decades as an effective management method for improving service quality. It provided consumers with products and services that meet their…

Authors: Briones, Maureen Eunice C., Dela Cruz, Aigrette Lei Y., Nadal, Denz Patrick F., and Collado, Anna Liza E. Issue: 2020-2021 Abstract: The study is about the assessment the buying behavior of the Millennials/Generation Y and Generation Z toward e-commerce business when demographics and social environment is considered (generation, gender,…

Authors: Aly Sahar T. Ahmed, Ariana Beatrice C. Bellen, and Allan A. Calderon Issue: 2020-2021 Abstract: This study aims to determine the factors affecting the Filipino customer’s loyalty towards the Selected Fast-food chain in a Philippine setting. This is a descriptive quantitative study based on a random sampling technique. A…