Authors: Aquino, Kriska Andrei S., Lledo, Jirah Hope, Rodavia, Rits L., Dotong, Emmanuel J., and Valientes, Hendrix Issue: 2020-2021 Abstract: Covid-19 pandemic changed the consumer buying behavior and physical store closures have brought interruption to businesses across the country and the whole world. Therefore, a better understanding of the factors…
Work Life Balance: The Study Working at Home in the Philippines
Authors: Michael Caballero Issue: 2021-2022 Abstract: Filipinos are known for being skilled and hardworking people that is why people from other countries admire their passion and hard work just to provide financial stability for the family. But aside from financial stability Filipinos are also concern when it comes to work-life…
The Effects of Train Law on the Performance of Local Manufacturing Company Offering Sugar-Sweetened Beverages: A Comparative Analysis
Authors: Ram Nichlo Basilonia, Raymart Cinco, Ivan Orante, Nicole Irish Cagampan, Sarah Mae Mamauag, Hendrix Valientes, Ghumthar Padeci, Ron Vincent Pascua, Al Jason Gallardo, and Rose Daphne Oller Issue: 2021-2022 Abstract: The recent implementation of RA No. 10963 or The Tax Reform for Acceleration and Inclusion commonly known as…
“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing
Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business.
THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA
Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors…