The Political Brand Activism of Colourette Cosmetics on Makati City’s Millennial Buying Behavior

Authors: Abalde, Adrian T., Nuñez, Klara Alexandra, and Villa, Cris Denzel B. Year: 2022 Abstract: The most recent election in the Philippines, which took place in May 2022, sparked the researchers’ interest in conducting additional research on the effects of political brand activism on Millennials in Makati City. The unveiling…

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TikTok Propaganda: The Cultivation Effects of Marcos-Related Content on the Perceived Social Realities of Students

Authors: Tacla, Joaquin Victor and Del Rosario, Ryan Darl Year: 2022 Abstract: Whenever historical revisionism is brought up in the Philippines, it is often associated with the Marcoses (Ong et al., 2019). Discussions on the late dictator Ferdinand Marcos and his family are shaded with mythic reduction, which can be…

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How #Kakampink On (FB GROUP) Influence Filipino Voters on pre, during, and post Philippine Election 2022 A Thematic Analysis

Authors: Madrid, Gwyneth Zoe P., Morales, Patricia Lorein M., Pineda, Samantha A., and Ramos, Rovic D. Year: 2022 Abstract: Social media is a medium for engaging discussion that develops into an immediate information source for the general public. By providing strong public platforms where Individuals can liberally share their thoughts,…

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Online Smart-Shaming: A Phenomenological Study of CAS College Students in Lyceum of the Philippines University – Manila

Authors: Macam, Nica Mae L., Relucio, Angelo G., Reyes, Julce Marie Anne M., and Sta Cruz, Ellaine A. Year: 2021 Abstract: To determine the occurrence of Smart shaming within social media and the factors that can shape this phenomenon. This study also answers the effects of Smart shaming to the…

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The Extent of the Impact of LGBTQIA+ Representation on Perceptions of LPU-Manila CAS Students

Authors: Corro, Shadrach S., Gaspi, Maryzusie, and Navarro, Mikhaella B. Year: 2020 Abstract: The issues of acceptance of the LGBTQIA+ community in the Filipino society still remain as evidenced by the long history of misrepresentation in mainstream media and continued discrimination they face. The study aims to determine the extent…

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