TikTok Propaganda: The Cultivation Effects of Marcos-Related Content on the Perceived Social Realities of Students

Authors: Tacla, Joaquin Victor and Del Rosario, Ryan Darl

Year: 2022


Whenever historical revisionism is brought up in the Philippines, it is often associated with the Marcoses (Ong et al., 2019). Discussions on the late dictator Ferdinand Marcos and his family are shaded with mythic reduction, which can be partly attributed to the success of the family’s mythmaking machine, which has operated for decades with the pro-Marcos camps sustaining myths that the Martial Law years (1972-1986) was a golden era of social and economic prosperity for the Philippines, and as such, these myths are proliferated through various forms of media (Reyes, 2017). This study focuses on the cultivation effects of college students when exposed to Marcos propaganda videos on TikTok. The data collection is conducted through 20 AB Broadcasting students currently enrolled in the Lyceum of the Philippines University Manila. The other students in other year levels currently enrolled in the AB Broadcasting program or other programs that are offered by the university are not within the scope of this research. This study was done using pre-test and post-test surveys created via Google Forms. The answers in the surveys would serve as reference to determine if being exposed to propaganda videos on TikTok could have cultivation effects on their perceptions. The study employed an explanatory sequential mixed method wherein the quantitative data is collected before the qualitative data (George, 2022). The researchers have also conducted pre-test and post-test surveys for 2nd year AB Broadcasting students who are currently enrolled in Lyceum of the Philippines University Manila through a simple random sampling method. The research concludes that Marcos-related TikTok videos have amplified the most common claims from the political dynasty and have ultimately reaped cultivation effects into the perceptions of college students who took part in the study. Researchers proved that students who responded higher frequency of consuming these videos compared to those who disagreed with them.

Key Concept: Marcosian concept, TikTok Propaganda