Low-Cost Airline Services Attractiveness Amongst Students and Its Role in Boosting Philippine Domestic Tourism

Authors: Laona G. Bongo, Angela Mae C. Luciano, Kristina Louisse L. Lustria, Mae Angela B. Nulud, and Rovena I. Dellova Issue: 2020-2021 Abstract: The main focus of this research is to better understand on how low-cost airline services affect demand and growth in boosting Philippine domestic tourism. The study also…

Read More

Intramuros Virtual Tours: An Assessment in Rebuilding Travel and Tourism Industry

Authors: Rymshel I. Bergonia, Yvie D. DAGUPLO, Jobelle Ann A. GATARIN and Ryuji T. NAKAYAMA and Ann Mizer Hernandez Issue: 2020-2021 Abstract: This quantitative research sought to assess the Intramuros Virtual Tours as an alternative way of traveling in times of pandemic to rebuild the travel and tourism industry as…

Read More

Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected Cities in the National Capital Region 

Authors: Rachel Leigh Honey R. Aguado, Alaine Jana H. Cala, Angelica D. Manalaysay, Mikaela Mae V. Matias, Amiour Angel D. San Juan and Diosdado Cabiling Jr. Issue: 2020-2021 Abstract: The research study titled ” Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected…

Read More

Optimizing Contact Less Service Experience on Selected Hotels in Pasay City Through Digital and Data Driven Technology Adoption

Authors: Liwanag Angel, Mendoza Paulo, Denielle Murias, Jofferson Regala, Pamela, Rey Axiz Dominique and Mr. Rosan Olalia Issue: 2020-2021 Abstract: Contact less service technologies have been widely used nowadays due to their contribution to guests. With that, the researchers aimed to assess guests’ level of importance to enhance hotel services…

Read More

Factors affecting LPU Manila CITHM Faculty’s Perceived Satisfaction and Continuance Intention to Use Lobster Ink

Authors: Lyza Andrea Cagalpin, Jan Vincent Cañega, Jenely Oco, Cherry Mae Roldan, Patricia Mae Velasquez, Eunice A. Yude and Heinz Pelayo  Issue: 2020-2021 Abstract: The purpose of this research is to examine the perception of College of International Tourism and Hospitality Management (CITHM) faculty of Lyceum of the Philippines University…

Read More