Online Statement of Assets and Liabilities Networth System (SALN) for Philippine Government: AFP

Authors: Jayme, Joseph G., Pucolangas, Sir Godfrey M., and Torres, Joy C. Issue: 2019 Abstract: SALN form requires government officials and employees to declare their personal and family expenses. The SALN is required by the law to promote transparency and public accountability among government employees and public officials. Filling up…

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The Effects of Train Law on the Performance of Local Manufacturing Company Offering Sugar-Sweetened Beverages: A Comparative Analysis

Authors: Ram Nichlo Basilonia, Raymart Cinco, Ivan Orante, Nicole Irish Cagampan, Sarah Mae Mamauag, Hendrix Valientes, Ghumthar Padeci, Ron Vincent Pascua, Al Jason Gallardo, and Rose Daphne Oller Issue: 2021-2022 Abstract: The recent implementation of RA No. 10963 or The Tax Reform for Acceleration and Inclusion commonly known as…

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“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing

Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business.

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THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA

Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors…

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