BUSINESS MODEL TRANSFORMATION AND PERFORMANCE OF THREE SQUIRRELS CO., LTD UNDER THE NEW RETAIL BACKGROUND

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 9

Authors: HE XIN Issue: 2021-2022 In recent years, the development of my country’s retail industry has entered a bottleneck period. On the one hand, the growth rate of e-commerce has slowed down and dividends have decreased. The development of e-commerce has gradually matured. Many retail companies hope to get involved…

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Low-Cost Airline Services Attractiveness Amongst Students and Its Role in Boosting Philippine Domestic Tourism

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17, 8, 9

Authors: Laona G. Bongo, Angela Mae C. Luciano, Kristina Louisse L. Lustria, Mae Angela B. Nulud, and Rovena I. Dellova Issue: 2020-2021 Abstract: The main focus of this research is to better understand on how low-cost airline services affect demand and growth in boosting Philippine domestic tourism. The study also…

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Intramuros Virtual Tours: An Assessment in Rebuilding Travel and Tourism Industry

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17, 8, 9

Authors: Rymshel I. Bergonia, Yvie D. DAGUPLO, Jobelle Ann A. GATARIN and Ryuji T. NAKAYAMA and Ann Mizer Hernandez Issue: 2020-2021 Abstract: This quantitative research sought to assess the Intramuros Virtual Tours as an alternative way of traveling in times of pandemic to rebuild the travel and tourism industry as…

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Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected Cities in the National Capital Region 

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 17, 9

Authors: Rachel Leigh Honey R. Aguado, Alaine Jana H. Cala, Angelica D. Manalaysay, Mikaela Mae V. Matias, Amiour Angel D. San Juan and Diosdado Cabiling Jr. Issue: 2020-2021 Abstract: The research study titled ” Generation Z’s Behavior Toward the Development of Digital Marketing Strategies in the Tourism Industry of Selected…

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