Authors: Bilbao, Russell Edrian, Mangulabnan, Justine Anne C., Mentino, Winnie Mae G., Pagunsan, Lea Mae E., Tappa, Darlene Joe D. and Mr. Rosan Olalia

Issue: 2022-2023

Abstract:

The present study investigates the potential of augmented reality (AR) technology to augment the visitor experience at the National Museum of Natural History. The potential of augmented reality (AR) to transform the visitor experience with exhibits and artifacts has been acknowledged by museums, as technological advancements continue to shape diverse industries. The aim of this research is to assess the efficacy of augmented reality (AR) technology in enhancing the visitor experience, promoting educational outcomes, and augmenting visitor engagement in the setting of a distinguished natural history museum. The study’s methodology integrates quantitative data gathering techniques. The investigation commences with a comprehensive review of literature to establish a theoretical framework and acquire perspectives on prior research concerning augmented reality (AR) in museums. Furthermore, the collection of primary data involves the administration of visitor surveys. The results of this study will provide valuable insights into the optimal integration of AR technologies within museum settings, with the aim of enhancing the overall visitor experience. The outcomes of this study will provide insights into optimal strategies for utilizing augmented reality (AR) technologies to develop engaging and interactive encounters that connect conventional museum displays with state-of-the-art technological innovations. The primary objective of this study is to make a valuable contribution to the ongoing discourse surrounding the assimilation of cutting-edge technologies in cultural establishments.

Keywords:  Augmented Reality (AR), National Museum, museum visitors, level of satisfaction, perceived impact