Authors: Pauline Chesca A. Alfonso, James Vinny D. De Castro, Jacob Paul U. Bait, Zesther Zen V. Nave, Earl Jan Q. Untalan, and Dr. Diosdado Limon Cabiling Jr.,

Issue: 2021-2022

Abstract:

Social media has a big role especially in tourism industry, information gathering, decision-making, tourism promotion, and focusing on best practices on how to communicate with tourists. This research aims to identify the level of effectiveness of Facebook in promoting tourists’ attraction amidst the pandemic. Based on the results, there were no significant difference between the level of effectiveness of Facebook to promote tourist attractions in terms of sex. Although there is between the level of effectiveness of Facebook to promote tourist attractions in terms of age. The researchers concluded that Facebook is effective as a promotional tool in promoting tourist attractions. By giving their recommendation for future studies, it is to investigate other social media platforms as a tool in promoting tourist attractions and compare their effectiveness.

Keywords: Level of Effectiveness, Facebook, Tourism, Promotional Tool, Tourist Attractions