CUSTOMER SATISFACTION OF SELECTED CARINDERIA BUSINESSES IN INTRAMUROS, MANILA: INPUT FOR OPERATION AND MARKETING STRATEGY

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 12, 17, 8

Authors: Almario, Cely C., Ano-os, Omar B., Escalona, Nicole Ann Grace M., and Perono, Irvin R. Issue: 2020-2021 Abstract: The study used a quantitative approach to get the customer satisfaction of selected carinderia businesses in Intramuros, Manila. The Pearson Correlation Coefficient was used to establish a significant relationship between the…

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MEME-MORABLE: Use of Humor Appeal in Advertising and its Effect on the Buying Behavior of Different Generations in Metro Manila

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 9

Authors: Ibarra, Dylan Anne B., Pacia, Jasmin Joy C., Rillo, Shania Allona M., and Peñafiel, Sheena Queen P. Issue: 2020-2021 Abstract: The study, which used a quantitative approach, aimed to determine the use of humor appeal in advertising and its effect on the buying behavior of different generations, particularly Generations…

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Lan-Based Management Information System for Filmarine

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 16, 17, 9

Authors: Castillon, Iwi Charmaine L., Dimapilis, John Patrick L., and Joson, Joenila Nina B. Issue: 2020 Abstract: Management Information System for Filmarine proposal was developed to help the company to have a high quality of system. This proposal was developed based on the observation of the company’s system. The objective…

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The Effectiveness And Adequacy Of The Adaptations Made By The Freight Forwarders Situated In Parañaque City As Response To The Covid-19 Pandemic

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 11, 16, 17, 3

Authors: Adrian Rei S. Ramos, Jhopet E. Tandoc, Ray Genesis S. Torres, and Oller Rose R. Oller Issue: 2020-2021 Abstract: This study measured the effectiveness and adequacy of the business adaptations made by the Freight Forwarders situated in Parañaque City as response to the COVID-19 Pandemic. The data were collected…

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