Analyzing the Consumer Preferences of Multi-Generational Market Segments in Using Mobile App Food Delivery Services

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 2, 9

Authors: Shainadene  Agregado, Graciel De Pedro, Mikkaella Tiro, Emmanuel Dotong, and Al Jason Gallardo Issue: 2020-2021 Abstract: Mobile food delivery applications are one of the most popular platforms by consumers when it comes to purchasing food around the world due to the speed, accessibility, reliability, and convenience it provides to…

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Kaleidoscope: Prices and Colors as Brand Recognition and its Psychological Impact to the Purchase Decision of Young Adults to Selected Alcoholic Beverages in Tondo, Manila

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 3

Authors: BERADOR, CHRISTINE JEWEL, NEWBIGING, LIAM GARRET, RAMIREZ, JENNY MAE E., and COLLADO, ANNA LIZA E. Issue: 2020-2021 Abstract: This study aims to investigate the public’s perceptions of Kaleidoscope: Prices and Colors as Brand Recognition and Their Psychological Impact on Young Adults’ Purchase Decisions for Selected Alcoholic Beverages in…

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Business Research Methods and Techniques Entitled: The Challenges and Benefits of Digitization in Micro Food Enterprises in the City of Manila 

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 2, 8, 9

Authors: Julia T. Pearce, Ma. Genelyn S. Peralta, Querrie A. Sapallo, and Sheena Queen P. Peñafiel Issue: 2021-2022 Abstract: The whole world was affected on the unexpected global outbreak. Most businesses are clueless in how they will be able to recover from all the loss. This leads the businesses to…

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