Industry, Innovation and Infrastructure
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
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“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing
Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business. In the marketing efforts of…
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THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA
Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors of Senior High Institution Students in…
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Analyzing the Consumer Preferences of Multi-Generational Market Segments in Using Mobile App Food Delivery Services
Authors: Shainadene Agregado, Graciel De Pedro, Mikkaella Tiro, Emmanuel Dotong, and Al Jason Gallardo Issue: 2020-2021 Abstract: Mobile food delivery applications are one of the most popular platforms by consumers when it comes to purchasing food around the world due to the speed, accessibility, reliability, and convenience it provides to numerous customers. Along this ground…
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Productivity and Collaboration: The Effectiveness of Microsoft Teams Software on Selected Employees in Metro Manila
Authors: Mark John Capili, Emy Rose Cay, Ericka Mae Perillo, and Irvin R. Perono Issue: 2020-2021 Abstract: Due to the COVID-19 epidemic, many companies have been hampered in their operations, and the worst of it is that many of them have closed, particularly those that operated in a traditional manner without the use of software.…
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Business Research Methods and Techniques Entitled: The Challenges and Benefits of Digitization in Micro Food Enterprises in the City of Manila
Authors: Julia T. Pearce, Ma. Genelyn S. Peralta, Querrie A. Sapallo, and Sheena Queen P. Peñafiel Issue: 2021-2022 Abstract: The whole world was affected on the unexpected global outbreak. Most businesses are clueless in how they will be able to recover from all the loss. This leads the businesses to declare bankruptcy because they couldn’t…