Decent Work and Economic Growth
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
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“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing
Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business. In the marketing efforts of…
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Productivity and Collaboration: The Effectiveness of Microsoft Teams Software on Selected Employees in Metro Manila
Authors: Mark John Capili, Emy Rose Cay, Ericka Mae Perillo, and Irvin R. Perono Issue: 2020-2021 Abstract: Due to the COVID-19 epidemic, many companies have been hampered in their operations, and the worst of it is that many of them have closed, particularly those that operated in a traditional manner without the use of software.…
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Business Research Methods and Techniques Entitled: The Challenges and Benefits of Digitization in Micro Food Enterprises in the City of Manila
Authors: Julia T. Pearce, Ma. Genelyn S. Peralta, Querrie A. Sapallo, and Sheena Queen P. Peñafiel Issue: 2021-2022 Abstract: The whole world was affected on the unexpected global outbreak. Most businesses are clueless in how they will be able to recover from all the loss. This leads the businesses to declare bankruptcy because they couldn’t…
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Online Reservation System For D’ Golden Palace Resort Inn Using ASP.NET C# and MS SQL
Authors: Cu, Ted Chesney A., Duran, Kevin Gil Y., and Palma, Jake Russel C. Issue: 2020 Abstract: A Reservation is an arrangement which you make so that a place in a hotel, restaurant, plane, etc. is kept for you at a particular time in the future. An act of reserving, keeping back records, concealment or…
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CUSTOMER SATISFACTION OF SELECTED CARINDERIA BUSINESSES IN INTRAMUROS, MANILA: INPUT FOR OPERATION AND MARKETING STRATEGY
Authors: Almario, Cely C., Ano-os, Omar B., Escalona, Nicole Ann Grace M., and Perono, Irvin R. Issue: 2020-2021 Abstract: The study used a quantitative approach to get the customer satisfaction of selected carinderia businesses in Intramuros, Manila. The Pearson Correlation Coefficient was used to establish a significant relationship between the demographic profile (Employment Status, Residency,…