Responsible Consumption and Production
Ensure sustainable consumption and production patterns.
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Customers Food Consumption Behavior and Preferences in Selecting Restaurants in Sta. Rosa Laguna During COVID-19 Pandemic
Authors: Hizon Vince, Lopez, Michaela Angela, Olayao, Mario Jr., Reyes Karen and Mr. Rosan Olalia Issue: 2020-2021 Abstract: This research was conducted during the pandemic where Covid-19 changes the lifestyle of many Filipinos. Online food delivery has become widespread, and the behavior and preferences of food consumers have also changed. The study aims to identify…
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Customer Satisfaction on Service Quality of Food Delivery Services Among Selected Consumers in Metro Manila
Authors: Isak D. Bauzon, Ma. Lilith J. Gaviola, John Patrick H. Ibañez, Charlene C. Jalandoni, Arjoy L. Rivera, and Ms. Eva Marie Igancio Issue: 2020-2021 Abstract: The researchers’ purpose of the study is to identify the determinants of customer satisfaction in terms of food delivery services of consumers and whether it is correlated with their…
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Service Quality Dimensions of the Modified Management of McDonald’s University-Belt Customer Satisfaction: A Quantitative Analysis
Authors: Klarenz C. Gaddi. Trixie Mae R. Galang, Mae Patricia M. Naga, Ivan Lenard F. Recto and Dr. Diosdado Cabiling Issue: 2020-2021 Abstract: In the business world, it is important to assess and evaluate the quality of service that a specific business offers to its customers. From a commercial perspective, service quality is an indicator…
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“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing
Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business. In the marketing efforts of…
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THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA
Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors of Senior High Institution Students in…