Readiness of Amadeo Cavite to be a Coffee Destination in the Philippines: An Agricultural Tourism Assessment 

Authors: Avila, Alieza Nicole R., Hernaez, Jan Mikaela B., Mayor, Desiree C.,  Mirano, Erica D., Peralta, Maruo Aira M.  and Joseph Cipriano Issue: 2022-2023 Abstract: The purpose of this study is to assess the readiness of Amadeo Cavite to be a coffee destination. Furthermore, it aims to identify potential readiness…

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Exploring Wellness Tourism as a channel to Millennial’s Tourist Motivation

Authors: Avellana, Angela S., Garcia, John Kenneth C., Ortillana, Kcfher, Suniga, Chielo Mae, Valencia, Denzhel Edrian M. and Mr. Joseph Cipriano Issue: 2022-2023 Abstract: The overwhelming desire to live a better life has given rise to consumer health consciousness, which then has spurred a rise in demand for health and…

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Tourist’s Environmentally Responsible Behavior Based on Perceived Value, Experience Quality, and Satisfaction in Long Beach Resort, Noveleta, Cavite

Authors: Jhennica CABAÑA, Mara Ysabel SAN PASCUAL, Ma. Jenleigh TICZON, and Jannin Calang Issue: 2022-2023 Abstract: This study examines tourists’ environmentally responsible behavior based on perceived value, experience quality, and tourist satisfaction in Long Beach Resort, Noveleta, Cavite. The proposed theoretical framework is supported by related literature. The data was…

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The Influence of Social Media Tourism Marketing Strategies of Intramuros to its Local and Foreign Visitors

Authors: Eunice Ann P. Agustin, Jamaica P. Calangan, Jasel Reianne B. Fernandez, Dimple Faye A. Jaqueca, and Kriza Mae D. Mata Issue: 2022-2023 Abstract: The goal of this study was to determine the impact of Intramuros’ social media tourism marketing strategy on both domestic and foreign travellers. The study also…

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