Work Life Balance: The Study Working at Home in the Philippines

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 17, 3, 8

Authors: Michael Caballero Issue: 2021-2022 Abstract: Filipinos are known for being skilled and hardworking people that is why people from other countries admire their passion and hard work just to provide financial stability for the family. But aside from financial stability Filipinos are also concern when it comes to work-life…

Read More

The Effects of Train Law on the Performance of Local Manufacturing Company Offering Sugar-Sweetened Beverages: A Comparative Analysis

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 1, 11, 16, 17, 9

Authors: Ram Nichlo Basilonia, Raymart Cinco, Ivan Orante, Nicole Irish Cagampan, Sarah Mae Mamauag, Hendrix Valientes, Ghumthar Padeci, Ron Vincent Pascua, Al Jason Gallardo, and Rose Daphne Oller Issue: 2021-2022 Abstract: The recent implementation of RA No. 10963 or The Tax Reform for Acceleration and Inclusion commonly known as…

Read More

“Into the Eyes of Generation Z”: An Assessment of Social Media Influencers vs Celebrity Endorsers as Mediating Element in the Success of Advertising Campaigns: Inputs for Effective Digital Marketing

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 8, 9

Authors: Krischelle R. Fabriga, Dwight Nicolas M. Cortez, and Vergel T. Golloso Allan Calderon Issue: 2021-2022 Abstract: This study employs a non-experimental descriptive research design with a comparative approach to the assessment of social media influencer and celebrity endorser as an advertising tools used by the companies, brands and business.

Read More

THE MODERATING ROLE OF SELECTED SOCIAL MEDIA PLATFORMS AND THE IMPACT OF SOCIAL MEDIA MARKETING TO THE BUYING BEHAVIORS OF SENIOR HIGH SCHOOL STUDENTS IN INTRAMUROS, MANILA

21 March 2024
Lyceum of the Philippines University Manila
SDGs: 12, 17, 9

Authors: Rizanne Gabrielle A. Cepe, Arriane Kristine P. Cruz, Vernice Jiane D. Macunan, and Neil T. Awit Issue: 2021-2022 Abstract: The study’s purpose was to get a deeper understanding of The Moderating Role of Selected Social Media Platforms and the Impact of Social Media Marketing on the Buying Behaviors…

Read More