EXPLORING MULTILITERACY DEVELOPMENT AMONG ENGLISH MAJOR UNDERGRADUATES IN HENAN, CHINA: AN EMPIRICAL INVESTIGATION

Author: WANG QIANQIAN Issue: 2023-2024 Abstract: Entering 2020s, the world experiences tremendous transformation in politics, economy, culture, science and technology. The progress of information technology puts forward new challenging requests for university/college graduates. In order to adapt to the pace of development in the new era, graduates ought to master…

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DEGLOBALIZATION: MODEL, MEASUREMENT AND COUNTER MEASURES FOR ZHENGZHOU CITY’S UNDERGRADUATE ENGLISH MAJORS’ INTERCULTURAL COMMUNICATION COMPETENCE

Author: YAN BING Issue: 2023-2024 Abstract: The last decade has seen a rapid development of the trend toward deglobalization, which gives rise to protectionism, populism and extremism. For China, the dilemma where ever-growing needs for international interaction in a barrier-ridden world is becoming increasingly obvious. Zhengzhou city is an important…

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THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND CUSTOMER DELIGHT IN THE RELATIONSHIP BETWEEN ONLINE FOOD DELIVERY SERVICE QUALITY (OFDSERV) AND CUSTOMER LOYALTY

Author: JOSEFINA VIERNES Issue: 2023-2024 Abstract: The study was conducted to evaluate the mediating role of customer satisfaction and customer delight in the relationship between online food delivery service quality (OFDSERV) and customer loyalty. This study utilizes a descriptive research design that employs a quantitative approach. Consumers of online food…

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A STUDY ON THE INFLUENCE OF HUMBLE LEADERSHIP ON EMPLOYEE ACTIVE BEHAVIOR

Author: CHEN GANG Issue: 2023-2024 Abstract: Role that the employees play in the leadership process. Researchers call for leaders to move beyond great man and hero myth views on leadership and implement “bottom-up” leadership style with humble attitude. Organizations therefore should deeply understand the relationship between humble leadership and employee…

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INNOVATION CULTURE: ITS FACTORS AND RELATIONSHIP TO ORGANIZATIONAL PERFORMANCE AS BASIS FORINNOVATION MANAGEMENT CULTURE

Author: YANYAN TIAN Issue: 2023-2024 Abstract: n recent years, with the change of business environment and competition, innovation culture, as a new type of corporate culture, has gradually received the attention of enterprises. Especially in the context of establishing an innovative country in China, the construction and management of innovation…

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