PRACTICES, CHALLENGES, AND LESSONS LEARNED IN SELECTED RESORTS AND HOTELS IN THE PROVINCE OF ZAMBALES: BASIS FOR SUSTAINABLE TOURISM MANAGEMENT

Author: MICHELLE VAN M. EUSEBIO Issue: 2021-2022 Abstract: Tourism is one among the most dynamic and vibrant section on the planet. Management of sustainable tourism must guarantee that travelers’ needs are addressed, users have lasting memories, they are conscious of environmental concerns, and sustainable techniques are shared among individuals. This…

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MAKATIZEN INVOLVEMENT IN URBAN TOURISM PLANNING: OPPORTUNITIES FROM A SMART CITY PERSPECTIVE

Author: MARCO ANGELO GALICIA Issue: 2021-2022 Abstract: Smart cities refer to the use of Information and Communications Technology (ICT) in planning, implementation, and monitoring of operational functions in cities to better the lives of the people. In the Philippines, Makati City is regarded as one of the most advance cities…

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MARKETING A BOUTIQUE HOTEL

Author: ZHANG LEI Issue: 2021-2022 Abstract: In March, 2020, the world experienced a new and devastating pandemic known as Covid-19. Due to the deadly effects of this virus, everybody in the whole world had to make a drastic change in their lifestyle. People had to get used to the fact…

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BUSINESS MODEL TRANSFORMATION AND PERFORMANCE OF THREE SQUIRRELS CO., LTD UNDER THE NEW RETAIL BACKGROUND

Authors: HE XIN Issue: 2021-2022 In recent years, the development of my country’s retail industry has entered a bottleneck period. On the one hand, the growth rate of e-commerce has slowed down and dividends have decreased. The development of e-commerce has gradually matured. Many retail companies hope to get involved…

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