A STUDY ON THE RELATIONSHIP BETWEEN WORK PRESSSURE AND TURNOVER INTENTION OF FEMALE PRACTITIONERS IN THE INTERNET COMPANIES

Author: HUANG ZHEWEI

Issue: 2023-2024

Abstract:

Jinan X Technology Company and five other affiliated companies. It involved 793 female respondents selected through stratified random sampling, along with interviews of five respondents from each company. The study took place from April to May 2023. The findings indicate that female respondents generally have a positive perception of the online firm and its operations, finance, marketing, and human resource practices. The study reveals that work pressure is associated with various aspects of the work environment and negatively affects employees’ physical and mental health. However, employees appreciate the company’s efforts to assist them, promote work life balance, and provide advancement opportunities. Respondents generally view the support provided by online firms positively, including assistance with creative thinking, work-life balance, economic contribution, promotion possibilities (with room for improvement in clarity), and professional goals. However, employees are inclined to consider leaving the company if better career prospects or advancement opportunities arise. This highlights the importance of offering meaningful growth and promotion opportunities to enhance employee satisfaction and retention. Employees generally support various work-related factors such as the management structure, job titles, working conditions, and support from coworkers and managers. These positive opinions suggest that the online corporation has implemented policies that foster a positive work environment and assist employees in managing work pressure. Organizations should continue emphasizing and improving these factors to promote employee well-being and work-life balance. The study establishes a strong link between job pressure and intention to leave, with professional goals and advancement prospects being significant determinants. Employees who perceive higher authority and influence, better work-life balance, and a greater economic contribution are more likely to consider leaving when they have better promotion opportunities and clearer career objectives. Therefore, it is important to reduce job pressure and provide growth and development opportunities to retain employees. Based on these findings, recommendations are provided to enhance employee satisfaction, retention, and well-being in internet companies. These include maintaining and strengthening operations, finance, marketing, and human resource practices, reducing work-related stress, providing support to employees, addressing turnover intentions, and improving work-related factors. Implementing these recommendations can contribute to improved organizational performance and success.

Keywords: Work Pressure, Turnover Intention of female practitioners, Internet companies