On October 16, 2024, the LPU Project for Asian and International Relations hosted a notable event titled “IR in Praxis: Cultural and Public Diplomacy as Levers of Soft Power.” The discussion brought together key officials from the Department of Foreign Affairs to emphasize the importance of culture and diplomacy in advancing the nation’s foreign policy objectives.

Assistant Secretary Arvin R. De Leon from the Office of Public Diplomacy and Assistant Secretary Celia Anna M. Feria from the Office of Cultural Diplomacy shared their expertise, underscoring the Philippines’ core foreign policy pillars. These pillars, aimed at protecting national sovereignty, enhancing economic diplomacy, and promoting the welfare of Filipinos abroad, serve as the foundation of the country’s diplomatic efforts.

Both officials highlighted the significant role culture plays in driving these policies, particularly through soft power—the ability to influence and persuade others through attraction and shared values, rather than force or coercion.

Assistant Secretary Feria illustrated how cultural diplomacy—through arts, language programs, and cultural exchanges—bridges gap between nations, fostering goodwill and mutual understanding. These initiatives promote the Philippines’ identity and interests globally, while also supporting economic growth and development. On the other hand, Assistant Secretary De Leon focused on how public diplomacy shapes international perceptions of the Philippines. Through the effective use of soft power, the country can gain global support for its initiatives, secure partnerships, and advance policies aligned with its national interests, especially concerning regional stability and economic progress.

The event concluded with an interactive Q&A session, giving attendees the opportunity to explore the practical applications of soft power in diplomacy. Participants also received copies of “Frontiers of Foreign Policy: Essays on Philippine Soft Power,” a book offering further insights into the Philippines’ use of cultural and diplomatic tools to enhance its global influence.

In conclusion, the event was a success, leaving international relations students with a deeper understanding of the importance of cultural and public diplomacy in advancing the country’s interests and foreign policy on the global stage.