Perceiving of the Familiarity and Awareness towards Filipino Animated Content during the Covid-19 Pandemic: The Case of LPU AB-MMA Students

Authors: Abdo, Mouien, Erfe, Althea Louriz, and Maaño, Sophia Denice

Year: 2021


The researchers are taking a course in AB MMA at the College of Arts and Sciences at the 4th-year level and this study was conducted during the COVID-19 pandemic. Throughout this study, the respondents are AB MMA College students because these respondents are artists. A convenience sampling technique, non-probability sampling technique, was used to select 187 of the 363 respondents, ranging from first to fourth year students enrolled in the academic year 2022-2023.The purpose of this research is to increase AB MMA students’ familiarity and awareness of Filipino animated content during the COVID-19 pandemic. This study’s theoretical framework is a student engagement theory, which considers how aware and familiar respondents are with Filipino animated content. This study found that during the COVID-19 pandemic lockdown, the local animation industry’s growth was doubled, recognized, and received more attention than before. In addition, the animation industry receives more support from the local government, along with foreign companies and the locals themselves. Knowing that the animation industry is expanding allows the researchers to learn more about the respondents who will be future artists and how working in a local animation industry can be a great way to work and support local animation.

Key Concept: Filipino Animation, Covid-19 Pandemic, Familiarity