Revenge Travel: Factors Influencing Domestic Tourism For Visitors 

Authors: Julianne Chloe G. Antonio, Jhon Carlo L. Garbolo, Angelica Y. Gonzales,  Chrisline Joselle F. Lopez, Aira Joyce D. Malapad, and Atasha Celyn S. Tomboc

Issue: 2022-2023


As a result of the COVID-19 pandemic’s restrictive health and safety regulations such as prolonged lockdowns and quarantine, rigid health protocols, and curfews, there is a rising trend of individuals that have expressed feelings of pandemic fatigue. To combat experiences with depression, demotivation, and restlessness characteristic to pandemic fatigue, the tourism industry has seen an increase in participation in “revenge travel” to make up for lost time. This study focused on how post-pandemic circumstances have shaped domestic travel preferences in Intramuros, Manila and the consequent contributions of revenge travel to local tourism recovery. A non-probability survey with utilization of convenience sampling was conducted to 400 tourist respondents, a big percentage of which are female and encompassed a relatively young (18-21) demographic, showed several factors that influenced their decision to partake in revenge travel; most notably, safety measures ranked as the highest influencing factor where the majority of the responses collated were marked as “strongly agreed” followed by accessibility, pleasure, and travel incentives. The data was found consistent with the hypothesis that post-pandemic conditions have greatly influenced the demand and behavior of domestic travelers, and considerations for these factors must be made in order for the local tourism industry to adapt to emergent trends especially in restoring the local travel scene.  

Keywords: revenge travel; Intramuros; pandemic fatigue; domestic tourism; new normal travel behavior